Rhetorical and Critical Approaches to Public Relations II (Routledge Communication Series) Review

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(More customer reviews)Terrible, terrible, terrible book! Reading this book was awful! It has lots of long wordy sentences, and it uses tons of words that I swear I've never heard before. Here is a sample sentence: "Typically, scholarship and best principles address how to make individual practitioners effective, and in doing so, to make organizations effective -- and even less ineffective." Now if you like this type of long-winded reading, I would highly suggest you read this book, but if you are a normal human who would rather spend your time reading books that aren't threatening to turn your brain to rock, don't waste your money.

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This volume is the first to illustrate the application of rhetorical theory and critical perspectives to explain public relations practices. It provides a systematic and coherent statement of the critical guidelines and philosophical underpinnings of public relations and as such should guide pedagogy and practice. It also supplies pedagogic and critical standards with which to meet the needs of an increasingly sophisticated society that tends to reject all of public relations as propaganda. With the enormous amount of money spent on product publicity and public policy debates, this book gives practitioners a sense of whether their public relations campaigns make a contribution to the organizational bottom line by means of achieving the timeless standards of the art of rhetoric.

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