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(More customer reviews)Once again, Marc Rosenberg shows us the way to really transform our organizations into efficient, effective knowledge-centered enterprises. He warns that e-Learning, like training in general, is often done the wrong way, for the wrong reasons. He busts myths right and left (the section on "the myths of e-Learning" alone is worth the purchase price!), and steadfastly refuses to be swept along by fads, technologies -- or even traditions of training.
What Rosenberg does is to lay out a vision of the Smart Enterprise, in which the focus is on performers rather than learners. He argues persuasively that technologies such as e-Learning, classroom learning, knowledge management, communications and collaboration technologies are best viewed not as individual technologies (or fads), but rather as complementary parts of a balanced strategy for performance improvement in enterprises which effectively translate data to knowledge to information to performance. Detailed chapters then discuss each of the key components of this strategy for performance improvement, including practical advice on how to implement them and where the pitfalls are. Examples and issue sidebars featuring luminaries in the field and corporate success stories add weight to the argument.
This is not just another "business book of the month" full of quick-fix half-truths. It is a mature, broad and comprehensive view of what it really takes to make any knowledge-intensive organization get what it needs to reach its goals. Senior line organization managers will find it essential; training managers will find it liberating and exhilerating -- or threatening. It's required reading for everyone responsible for making their enterprises smart.
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