Average Reviews:
(More customer reviews)Robert Bly puts out great marketing books... and this is no exception. He is particularly great in this book when he talks about business-to-business marketing. He covers how to make "offers" in your copy... particularly the tried-and-true "Free Booklet" offer. You will become an expert in these after reading this book. I also very much liked the section on marketing via seminars... and even marketing on the internet. I didn't bother reading the telemarketing chapter as I have his telemarketing book that was recently published. I recommend you pass on the telemarketing book... but DEFINITELy get this book. I have heavily underlined my copy. Here's a quick quote from his book on audio cassettes: "Audiocassettes are the easiest and least costly audiovisual medium to use as information bait pieces. Some marketers using audiocassettes think that briefer is better and limit the message to 10 or 20 minutes. But if the tape contains pure, useful information, it can be much longer. I have been successful promoting both my seminars and my consulting and copywriting services using cassettes on marketing and sales topics that are 30 to 90 minutes long." He goes on to point out that cassettes can be used to promote (sample) seminars at less than $1.50 per cassette. OK, there's lots of good stuff here. Well worth the $60. Bly is greatest in the printed mediums... but also understands how to integrate the other mediums quite well. He's just not an expert on telemarketing. Again, this book is rated a "MUST BUY." He is the master of the "Send for Free Booklet" offer... and that's what sales leads are all about. John Dunbar, Dunbar & Co.
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