Average Reviews:
(More customer reviews)I recently purchased this book. If you rely on this book for your ads and other marketing pieces, you won't do well. You need to study better direct response marketing books, such as Dan Kennedy's The Ultimate Sales Letter and Robert Bly's The Complete Idiot's Guide to Direct Marketing. This book has some good scripts for radio advertising but that'a about it. I thought about just throwing this book in the trash.
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