Average Reviews:
(More customer reviews)I have read this book and found it to be one of the best books for small business want-to-be's and owners that I have seen. For the past 19 years I have worked as a small business and self-employment training consultant and have read and examined lots of small business books. This one, unlike many of them, is truly written for the small business person. The four sections of the book -- Choose your Business, Establish your Business, Build your Business Operation, and Make your Business Profitable -- can help you regardless of where you are in the development of your business. The forms and worksheets throughout the book and in the appendix are worth the price of the book alone. Pay particular attention to the wide side margins throughout the book where you'll find great additional information including tips, insights, red flags, and resources (hard copy and internet references, as well as software). Marilyn Burns and Cathy Bolton McCullough know what they are talking about. They have a wealth of small business experience and can become your personal consultants as their ideas lead you to success and greater profits in your own small business. Need I say more? I recommend this book highly!
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This "how-to" guide is a great field book for anyone withentrepreneurial fever. It can be used daily as a hands-on guidebook, apersonal reference, a classroom textbook, or as a reference book forbusiness start-up programs. It uses an action format with DecisionWorksheets that keeps the reader focused on key issues, and driveshome the constant need to question, research, learn, act, evaluate,and celebrate!
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