The New Writer's Handbook: Volume 2: A Practical Anthology of Best Advice for Your Craft and Career (New Writer's Handbook: A Practical Anthology of Best Advice for Your Craft & Career) Review

The New Writer's Handbook: Volume 2: A Practical Anthology of Best Advice for Your Craft and Career (New Writer's Handbook: A Practical Anthology of Best Advice for Your Craft and Career)
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[Note: This review is reposted from my writing blog]
I admit to some skepticism when first contacted by the book's editor. After all, who would buy a collection of essays about writing, most of which can already be found on the Intertubes for free?
After reading the finished product, I'd have to say I'm wrong.
In an age of hyper-specialization - where niches are mercilessly targeted and "content producers" are urged to never set foot outside their Google-driven boundaries - an eclectic collection of essays about writing fires the imagination, and provides a respite from what I'll cavalierly describe as the 140-character rat race.
From the publishers:
With new contributors, ranging from bestselling "queen of medical thrillers" Tess Gerritsen to Newbery Medal winner Lois Lowry, the strength of Volume 2 lies with its eclecticism: articles move from collaborative advice to teaching writing in elementary schools -- and even includes physical stretches for those spending too much time sitting in front of a screen.
The content features a preface by Ted Kooser, US Poet Laureate from 2004-06, and appearances by literary bloggers, independent publishers, agents, journalists and a writer who--believe it or not--received nearly 500 rejection notices before finally striking success.
Here's a quote from the editor:
The perfect Handbook user is the writer who wants to improve his or her writing skills, in small but practical ways. Not all at once, but in little chunks, with short readings, a couple of pages at a time.
While most is most useful to emerging writers, I picked pieces I thought would be thought-provoking, practical, and entertaining to experienced pros.
As a long-time editor of writing guides, I know that real learning happens in small bits, here and there.
Of course, every book of essays culled from the different sources would necessarily suffer a certain lack of continuity. The Writer's Handbook is no exception.
And yes - without pointing a finger - I'd say blogging's tendency to reward speed and quantity over quality sometimes rears its head in the essays found in this book, though most of the essays are excellent.
As someone who believes writing serves a purpose beyond driving SEO traffic, I think the New Writer's Handbook is excellent nightstand material. Read "Diary of a Novel" by Will Weaver at night, and you'll wake up the next morning with a stronger appreciation for what novel writers suffer for their craft. (No, I don't have a financial interest in the book, and I'm not getting paid for this review).
It's probable that young copywriters have never felt more pressure to produce words than they do today, yet an excessively narrow, nose-to-the-grindstone perspective is not a prescription for long-term survival. Widening our horizons a bit can't hurt, and reading a book like this is one good way to accomplish that.

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On the heels of The New Writer's Handbook 2007, the first in a series and winner of ForeWord Magazine's Book of the Year Award in the career category, comes the 2008 edition, edited again by the experienced and industry-savvy Philip Martin. It contains entirely new material (and mostly new contributors, with a few repeats). The content will mimic its successful predecessor in structure and eclectic approach. With approximately sixty articles, sections include: Creativity, Motivation, and Discipline; The Craft of Writing; Pitching and Proposals; Marketing Your Work; Internet Skills; and Literary Insights and Last Words. The 2008 book builds on the growing interest (and marketing contacts) for the New Writer's Handbook series with writers and their networks.

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The Lobbying Strategy Handbook: 10 Steps to Advancing Any Cause Effectively Review

The Lobbying Strategy Handbook: 10 Steps to Advancing Any Cause Effectively
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I don't usually review books on lobbying, but that has more to do with the fact that there are few good books written on this important act of advocacy. I have been a lobbyist for a trade association for over 25 years and I would have loved to have been given a resource like Pat Libby's book when I started out in the business. Don't get me wrong, there is considerable material out there on the political process, it is just that it is not very usable to the average person interested in promoting a legislative cause or agenda.
What I like about The Lobbying Strategy Handbook is that it gives a fairly sound foundation in the basics of law making, the governmental budgeting process and lobbying. The most important part follows with a clear, "how to", ten-step advocacy campaign procedure, with some real life case studies.
The author created and directs a university institute for non-profit education in California and previously ran several non-profits, lobbying for their key issues. She clearly knows what she is writing about from first hand experiences. The reader might not qualify for a degree reading this book, but they will certainly know how to develop and promote a legislative strategy.
Lobbying is not just for the "high rollers" working the corridors of power in Washington. Pat makes this whole advocacy procedure accessible to everyone, especially on the local level. And isn't that what our democratic process is really all about - giving every citizen the abilities to make changes in the way our government works.


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The Lobbying Strategy Handbook shows how students with passion for a cause can learn to successfully influence lawmaking in the United States. The centerpiece of this book is a 10-step framework that walks the reader through the essential elements of conducting a lobbying campaign. The framework is illustrated by three separate case studies that show how groups of people have successfully used the model. Undergraduate, graduate students, and anyone interested in making a difference, can use the book to guide them in creating and conducting a grassroots campaign from start to finish.

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Marketing Your Clinical Practices: Ethically, Effectively, Economically, Fourth Edition Review

Marketing Your Clinical Practices: Ethically, Effectively, Economically, Fourth Edition
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This book is an excellent resource. I am the business manager and wife of a physician with a fairly new solo practice. I stay busy implementing many of the simple, practical recommendations in this book. Not only have we increased volume and income, but our office runs more smoothly. Thanks, Dr. Baum.

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Marketing Your Clinical Practice: Ethically, Effectively, Economically, Fourth Edition is an updated and revised edition of this best selling guide to medical practice marketing including new topics and advanced techniques. This essential resource provides readers with the plans and real examples to market and grow a successful practice. This book is filled with practical marketing tips and strategies based around five components of a successful practice: retaining current patients; attracting new patients; motivating staff; working with managed care and other physicians; and utilizing the Internet and consultants.Marketing Your Clinical Practice: Ethically, Effectively, Economically, Fourth Edition is the perfect resource for any physician in a single or group practice looking to improve their business and medical students learning how to develop a practice.New topics to the Fourth Edition include: Internet and website strategies; Professional consultants; Marketing to the Generations: Boomers, Seniors, GenXers; Improving EMR efficiency; Adding ancillary services; In-office dispensing, advantages and risks; How to reconfigure your space; Natural Disaster and Technological Disaster planning

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The Fashion Designer Survival Guide: An Insider's Look at Starting and Running Your Own Fashion Business Review

The Fashion Designer Survival Guide: An Insider's Look at Starting and Running Your Own Fashion Business
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Mary Gehlhar's book is outstanding. It has depth and breath. I really enjoyed all the quotes and pearls of wisdom provided by so many lovely people in the apparel industry. This book covers everything - from concept and design to wholesale price points to retail product placement. This book shows you "the what" and "the how" like no other apparel industry book has.
What I especially enjoyed learning about was the legal information. Thank you Charles Klein for you saved me much heartache that comes with losing your intellectual property. Now I can work with investors wisely for you have banished the only fear I have and that is losing control of my intellectual property as I lose some corporate control due to investors' terms. This is what I read books for - to gain knowledge and insight from people who have done it before me, do it better than me, and write it down to share with us curious souls and thirsty minds.
The other aspect of this book I found to be stellar and not noted in any other fashion industry book (and I read them all) is what Mary Gehlhar says about patternmaking and samplemaking. She states both sides of the argument, doing it yourself and others doing it for you, articulately and succinctly. I applaud you Mary Gehlhar. You wrote a great book.


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The national retail apparel business has grown to a $172 billion per year industry, and the employment rate for designers is expected to outpace that of all other occupations through the year 2008. The Fashion Designer Survival Guide is a must-have for the thousands of talented designers who want to see their dream of creating an independent fashion line become a reality.Mary Gehlhar, author, industry authority, and consultant to hundreds of designers (including newcomers Alicia Bell, Keanan Duffty, and Milly), gives readers behind-the-scenes advice and essential business information on creating and sustaining a successful career as an independent designer. The Fashion Designer Survival Guide provides the necessary tools to get a fashion line or label up and moving on the right track, including: •Start-up costs and financing •Legal issues •Business plans •Public relations and sales •Marketing and manufacturing •Distribution-trade, trunk, and runway shows This book also provides case studies from independent designers at different stages of their careers, including tough letdowns and exciting successes. Young designers weigh-in on topics important to them when they were starting out, while several top name designers offer personal perspectives on a single question, providing a window to their world and a variety of answers.Designers are bursting with creativity but often fall flat going into business as an independent. The Fashion Designer Survival Guide provides designers with the one thing design school didn't-intelligent and successful business practices.

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Introduction to Emergency Management, Third Edition (Homeland Security Series) Review

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The Political Uses of Expert Knowledge: Immigration Policy and Social Research Review

The Political Uses of Expert Knowledge: Immigration Policy and Social Research
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A lot of people probably think that research findings and evidence are critical factors in government decision making. After all, should not policy be based on evidence and sound knowledge? Existing research surely raises questions about how evidence is used in decision making. This book adds to the body of findings.
It is hardly revolutionary. The basic thesis that evidence is often NOT used to formulate policies has been discussed at length over a period of decades. That evidence is used for political purposes is "old hat." Thus, some of the book's claims are a bit overstated. Also, the cost is enormous (not that that is the author's fault). Still, the case studies of immigration policy are useful additions to the larger literature on the utilization of research.
The blurb at the outset of the book lays out clearly a central point raised by Christina Boswell, the author. "Boswell. . .[argues] that policymakers are just as likely to value expert knowledge for two alternative reasons: as a way of lending authority to their preferences [that is, to support the decision that they already support]; or to signal their capacity to make sound decisions [that is, use evidence to show that you're a smart cookie and on top of things]."
The first part of the book looks at the uses of evidence--from the common sense instrumental view that, of course, decision makers use research in order to make sound decisions to the two factors just mentioned in the quotation. In Part II, Boswell examines case studies of immigration policy in Europe, looking at several organizations, such as the British Home Office, the German Federal Office for Migration and Refugees, and the European Commission. The book closes with reflections on the variety of uses of expert knowledge.
As already noted, this book is a useful addition to the literature, adding its own contribution to our understanding of the process by which knowledge is used (or misused) in the decision making process.


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Why do politicians and civil servants commission research, and what use do they make of it in policymaking? The received wisdom is that research contributes to improving government policy. Christina Boswell challenges this view, arguing that policymakers are just as likely to value expert knowledge for two alternative reasons: as a way of lending authority to their preferences; or to signal their capacity to make sound decisions. Boswell develops a compelling new theory of the role of knowledge in policy, showing how policymakers use research to establish authority in contentious and risky areas of policy. She illustrates her argument with an analysis of European immigration policies, charting the ways in which expertise becomes a resource for lending credibility to controversial claims, underpinning high-risk decisions or bolstering the credibility of government agencies. This book will make fascinating reading for those interested in the interface between policymaking, academic research and political legitimacy.

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Nerds on Wall Street: Math, Machines and Wired Markets Review

Nerds on Wall Street: Math, Machines and Wired Markets
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With all due respect to the previous Amazon reviewers, it's hard to believe they both (a) read this book and (b) have any familiarity with Wall Street technology. The book is a collection of articles written for technology magazines from the mid-80s to the mid-90s. Even within an article entire paragraphs are repeated, and the same idea in more or less the same words can often be found a dozen times or more in the book. This is interspersed with apparently random cut-and-pastes from the Internet and lots of tiny black-and-white pictures which the author tells you are only meaningful with color and animation. You get the feeling the author cleaned out his desk, and decided to make some money from the stuff he didn't want anymore.
There is some useful information in here, and the author does know a lot about automated equity trading before the advances of the late 90s. The trouble is it's not presented in coherent sequence and the technical level is too uneven. For example, it is asserted five separate times that garbage collection is a problem for LISP, without any background material. Anyone who knows what garbage collection means in this context, or has worked with LISP, already knows this and will get annoyed at even the second repetition. Anyone without that background will find the repeated explanations meaningless. There is nowhere near enough technical information for nerds who want to understand Wall Street (or the Wall Street of 20 years ago) or Wall Streeters who want to understand nerds, but there is far too much unexplained jargon for non-technical readers.
Another complaint is the author makes significant errors when he steps beyond his expertise, which is often. For example, he claims if you have 1,000 statistical results significant at the 5% level, 50 of them will be false. The correct statement is if you test 1,000 rules with no predictive value, you expect 50 of them to show significance at the 5% level. The number of your significant results that are false depends whether you start with rules that are mostly useful, or mostly random. This is the key insight to the concept of data mining, the author's misunderstanding makes his chapter on the subject misleading.
Another error is the claim that futures markets were developed to allow farmers to lock in prices. This is false historically (no farmers were involved in the creation of futures markets, farmers have never been big participants and have often tried to have them shut down, when farmers do transact it is much more often to double up their bets by buying the crop they grow than it is to hedge) and anyone who believes it misunderstands the economic function of futures. That's dangerous if you also have a computer that can send trades to financial exchanges. Professionally, the author stuck to equities so it didn't matter to him, but it could matter to his readers if they rely on his account.
There is one up-to-date section at the end, which the author admits was tacked on to make the book more relevant, even though he knows nothing about the topic. His angry rant about the current financial crisis appears to be constructed from reading the first paragraphs of other people's rants. He relies almost exclusively on quotes from politicians, senior regulators and bank CEOs, who all agree it was the nerds' fault. He condemns "complex and opaque" techniques in strong language and great lengths. This from a guy who built black-box trading systems. While it's true there can be a long path between a mortgage dollar a borrower sends in (or, more to the point, doesn't send in) and the end investor, and there can be matches from phantom securities along the way, all of this is done by clear rules which are disclosed. You don't really know what a black box program will do until you turn it on, and its workings are never made public. I'm not defending synthetic CDO-squareds, I'm just pointing out opinions on complexity should come from people who know the field. A non-programmer might look at 1,000 lines of computer code and say it is hopelessly complex and opaque, when a programmer finds it a clear and elegant solution. When disaster strikes, everyone will agree it was the computer's fault.
Then he's "mad as hell" at the irresponsibility of Wall Streeters. Again, without arguing the point, this is a guy who loves the Cold War doctrine of mutually assured destruction, and worked on military projects involving weapons of mass destruction for, in his own words, "the guys in the five-sided nuthouse." The worst financial idea in history does not compare in irresponsibility to supporting the capability to destroy all life on earth, at the direction of people you believe to be insane. In my opinion, the system the author supported and still supports had something like a 10% chance of killing me and everyone else (and still might do it), with absolutely no moral or other human justification. And it was done by people, like the author, who were avenging no personal tragedy, were not hungry or trapped or desperate, who had no great spiritual rationale; just irresponsible nerds with toys.
Finally, the coverage is entirely based on projects the author happened to work on and write about at the time, so a few areas are overcovered and many other areas are ignored. With a good editor to remove the redundancies and sections the author is not qualified to discuss, to order the material and to insist on background explanations, links and transitions, this might be a pretty good account. Until that happens, I suggest you avoid this book.

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