Average Reviews:
(More customer reviews)What a great book! There's loads of really practical, useful information written in terms that you don't need to have a marketing degree to understand!
The case studies and examples give you even more of a guide as to how to put the things she suggests into practice, and are very inspiring.
I feel like Dee really understands the needs and restictions, particularly in budget, of small (and sole trader) businesses, and can relate to that extremely well.
An excellent book!
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