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(More customer reviews)This book holds great insights into coaching and the advantages finding your "niche" as opposed to a more general-based coaching. The author offers great practical advice on how a coach can become more secure in his/her field of coaching. Very encouraging and insightful.
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Niche Marketing for Coaches is the essential handbook for building a life coaching, executive coaching or business coaching practice.Based on years of first-hand, practical experience this book shows you how to transform yourself from being just another coach into someone who stands out to your clients as the natural and only choice.As you read through the pages, you'll discover how to:' Identify your own, personal niche' Use the marketing techniques which work best for coaches' Anticipate your prospective clients' wants and needs' Work with coaching tools and models when planning your marketing strategy' Set your coaching rates and put packages together' Win business from individuals, sole traders, and large organizations' Write press releases, brochures, websites, sales lettersand much, much more
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