Roadrunner Marketing: Strategic SECRETS You Wish You Knew Review

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(More customer reviews)After reading this book, I had the overwhelming urge to take this book, stand atop the desk at our sales meeting and scream "You see, this THIS is what I've been trying to teach you for the last three years!"
In short, I loved the book.
'Roadrunner Marketing: Strategic Secrets You Wish You Knew' re-emphasized everything I believe to be fundamental to sound marketing practices. It is a very easy read, and even though I have nearly 14 years of marketing experience behind me, I found new nuggets of information that I can apply immediately. I seriously want to buy copies for our entire sales department as I feel they can benefit enormously from the advice and strategies within.
It doesn't matter if you are taking your first bold steps into the marketing world, or if you're a seasoned pro (like me) looking to find a competitive edge, this book is a good guide to have by your side. It helped me recharge my creative batteries, got me excited again about the advertising opportunities (even in our down economy) and actually gave me the courage to set my sail and seek out new challenges.
Matt Schroeder
Former Creative Director, Colorado Community Newspapers

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In today's visual barrage of advertising clutter, how do you, as an independent business owner, get noticed? Can marketing be cost effective? How do you contact the people you need to reach? What makes you unique? Why should someone believe you, like you, and subsequently try your product or service over the competition? That's where we begin. We call it creating the 'BUZZ." Getting your message out into the community is one of the most effective and least costly ways to build your awareness, repair any negative publicity, increase sales through existing customers, and increase your customer base-IF done correctly. These are the tested, proven techniques that work. It's easy. All that's required is an open mind to understand what people relate to, both those in the media that can help you get your message out, and in the way potential customers react to the information they receive. You can do it.We'll teach you how.

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