PR Rainmaker: Three Simple Rules for Using the News Media to Attract Customers and Clients Review

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(More customer reviews)I can apply many of the strategies in this book to my business. Some things are common sense, but for the most part this book is full of great suggestions I might never have thought of.

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Who should become a PR Rainmaker?You should. But only if you want to create the kind of high-impact publicity for your company that will attract more clients and customersand thus increase your revenues.By following the PR Rainmakers Three Simple Rules, you will master the power to persuade the news media to work for you. By applying the PR Rainmakers time-tested techniques, you will:Get attention.Build credibility.Enhance reputation.Pull in more prospects.Add clients and customers.Make more money.Start today. Read this book.

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Writing Effective News Releases...: How to Get Free Publicity for Yourself, Your Business, or Your Organization Review

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(More customer reviews)When I started looking for information on news releases I read a lot of books on the topic. This book, without question, was the best of the bunch. The author is a newspaper reporter and advertising copywriter and knows what it takes to grab the attention of news editors. Before I read this book I tried for a year to get my news releases puiblished. After reading this book I learned what mistakes I'd been making. Now almost every release I send gets printed. The author outlines a foolproof formula for creating newsworthy releases regardless of the topic. Contains loads of examples of news releases that have proven to be successful. Other books I've read were kind of boring and hard to read, but this one is written in a down-to-earth style that's sparked with humor throughout. A thoroughly enjoyable and useful book. Highly recommended!

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Describes how to write an attention getting news release.

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