Google Apps Hacks Review

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Sometimes I wonder how Microsoft can presume to compete with Google in the Web world. So much depends on search nowadays -- the Internet is one big store of valuable information. Yet I have to use an unsupported freeware utility to search my little Windows XP hard drive because the search feature that comes with the operating system is so slow and inflexible.
**Google Apps Hacks** introduced me to a Google universe that was even bigger than I had expected. I expected --and got-- lots of material on plugging into Google maps (lots of people are taking advantage of the possibilities here) and lots of tips on using GMail, gadgets, calendars and news feeds.
The biggest surprises for me were contained in the chapters on Google Docs. Part of the material was basic "how-to" and "did you know that..." information to help get acquainted with the features of Google word processing, spreadsheet and presentation software. In fact, it appears that this book itself was collaboratively composed by Philipp Lenssen along with O'Reilly staff with Google Docs.
I was most impressed by how easy and flexible the spreadsheet application is to use. The author provides a pile of tricks and tips useful for both the ordinary user and the programmer.
This book should attract programmers (and other Web citizens) who want to investigate and test drive the latest cool things that many people are having fun with -- and a bunch more are making money from.
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Can Google applications really become an alternative to the venerable Microsoft Office suite? Conventional wisdom may say no, but practical wisdom says otherwise. Right now, 100,000 small businesses are currently running trials of Google office applications. So are large corporations such as General Electric and Proctor & Gamble. Google Apps Hacks gets you in on the action with several ingenious ways to push Google's web, mobile, and desktop apps to the limit. The scores of clever hacks and workarounds in this book help you get more than the obvious out of a whole host of Google's web-based applications for word processing, spreadsheets, PowerPoint-style presentations, email, calendar, and more by giving you ways to exploit the suite's unique network functionality. You get plenty of ways to tinker with:

Google Documents -- Share and edit documents with others in real time, view them on the run with Google Docs mobile service, and use Google Notebook for web research
Google Spreadsheets -- Add real-time data to spreadsheets, and generate charts and tables you can embed in web pages
Google Presentations -- View them on a mobile phone and save them as video
Gmail -- Send email to and from a mobile phone, adjust Gmail's layout with a style sheet, and a lot more
iGoogle -- Create your own gadgets, program a screenscraper, add Flash games, and more
Google Calendar -- Add web content events, public calendars, and your Outlook Calendar to this application
Google Reader, Google Maps, Google Earth, and Google SketchUp: the new 3D modeling software tool
Picasa, YouTube, and Google Video -- discover new ways to customize and use these media management apps
In addition, Google Apps Hacks outlines ways you can create a simple web site with nothing but Google tools, including Page Creator, Blogger, Google Analytics, and content from other Google apps. This amazing collection just might convince you that Microsoft Office is not the last word in business applications. The price is certainly right.

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Building & Running a Successful Research Business: A Guide for the Independent Information Professional Review

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(More customer reviews)These days, newspapers and magazines are full of "work-from-home" business opportunities. Most of these advertisements claim to provide the gullible consumer with a way to make thousands of dollars each month in their pajamas. The truth is there are no easy ways to make a living as a small business owner. Owning your own small business means constant hard work in promotion, administration, client meetings and endless planning for the future. It also means doing due diligence in an effort to discover exactly what transitioning into a new line of business fully entails. For those interested in developing their own business dedicated to the discovery, packaging and sale of information, Mary Ellen Bates, with the assistance of Reva Basch (Editor), has put together a comprehensive how-to manual devoted to the burgeoning profession of the Independent Information Professional. Any effort at discovering what this field is about should include a study of this book.
Readers will note from the very first sentence that this is not a get-rich quick business scheme, nor is this a business for the faint of heart. Through the work's thirty-five chapters and four appendices (443 pages total), Mary Ellen Bates deftly guides her readers through the myriad intricacies of starting and growing an information brokerage. This book contains many of the things that one would expect from a book that directs the reader in the business of running a business: Finances, accounting, rates and fees are all addressed. What sets this work aside from others though is the depth of the information Bates gives her readers. For instance, most people starting a one or two person business might think about the most obvious things like desks, bank accounts and the like. However, what about errors and omissions insurance, confidentiality, networking and professional development? These are but a few of the critical issues that the small business owner would be remiss to overlook. All are covered in depth in Building & Running a Successful Research Business.
In the first three chapters, Bates provides her readers with a detailed job description, if you will, of the "Independent Info Pro", a glimpse into what might be a typical day in her business life and some insight into the joys and frustrations of the profession. This is exceptionally useful information that covers finding clients, real-life experiences and a section of frequently asked questions. This is exactly the type of information that potential info pros need to help them make decisions about the viability of joining this profession.
This book truly begins to soar when Bates launches into details about the research process and the resources available for use in the field. I have to admit an almost guilty pleasure in reading this section of the book. Like many who have taken advanced degrees in Library and Information Science, I learned long ago that it's all about the information and our ability to communicate that information to our clients and patrons. While many of us lean toward the joys of interacting with clients, there are others who enjoy interacting with the information resources maybe a bit more than interacting with humans. I count myself in that latter group. For this reason, I felt a palpable chill in my spine as I went through Bates' description of online resources, public records, special collections and the like. For the information junkie, this is simply outstanding material.
As a detailed reference tool and guide to the profession, Mary Ellen Bates has constructed an impressive work that will leave readers well informed about the career. Those contemplating a career change into the field of Independent Information Professionals, as well as those who are just starting out, will be well served by this outstanding work. I highly recommend Building & Running a Successful Research Business: A Guide for the Independent Information Professional.
--- Reviewed by
Timothy E. McMahon, M.S.
Executive Editor
Northeast Book Reviews
tim_mcmahon@northeastbookreviews.com

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Online research is one of the hottest work-from-home business opportunities of the decade, and this handbook provides the information necessary to launch, manage, and build a successful research business. Explained is every step of the process including getting started, running the business, marketing, and researching. The important question of "is this business right for you?" is addressed in detail, as are how to close the sale, managing clients, promoting services on the web, and tapping into powerful information sources beyond the web. Also provided are a description of the types of research independent information professionals are expected to provide and surveys of the online and offline tools necessary to build expertise and ensure a satisfied clientele.

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