Showing posts with label coaching. Show all posts
Showing posts with label coaching. Show all posts

Niche Marketing for Coaches: A Practical Handbook for Building a Life Coaching, Executive Coaching or Business Coaching Practice Review

Niche Marketing for Coaches: A Practical Handbook for Building a Life Coaching, Executive Coaching or Business Coaching Practice
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This book holds great insights into coaching and the advantages finding your "niche" as opposed to a more general-based coaching. The author offers great practical advice on how a coach can become more secure in his/her field of coaching. Very encouraging and insightful.

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Niche Marketing for Coaches is the essential handbook for building a life coaching, executive coaching or business coaching practice.Based on years of first-hand, practical experience this book shows you how to transform yourself from being just another coach into someone who stands out to your clients as the natural and only choice.As you read through the pages, you'll discover how to:' Identify your own, personal niche' Use the marketing techniques which work best for coaches' Anticipate your prospective clients' wants and needs' Work with coaching tools and models when planning your marketing strategy' Set your coaching rates and put packages together' Win business from individuals, sole traders, and large organizations' Write press releases, brochures, websites, sales lettersand much, much more

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Getting Started in Sales Consulting Review

Getting Started in Sales Consulting
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Getting Started in Sales Consulting goes into detail about every aspect of your consulting business. The author begins with the basics and builds an outline that you can follow! He gives examples of letters, agreements, etc... that work in most any type of consulting business you are involved. This book is a keeper!

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The owner's manual for the independent sales consultantAspiring sales consultants will learn the latest in presentation and training skills, designing and planning campaigns and special promotions, writing sales literature, arranging publicity, and much more.Herman Holtz (Wheaton, MD) is the author of the bestseller How to Succeed as an Independent Consultant and has been a consultant to such companies as IBM, GE, Dun & Bradstreet, and Chrysler.

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The Chief Learning Officer: Driving Value Within a Changing Organization Through Learning and Development (Improving Human Performance) Review

The Chief Learning Officer: Driving Value Within a Changing Organization Through Learning and Development (Improving Human Performance)
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Borrowing a phrase from Charles Dickens, for those involved in enterprise learning initiatives, these are "the best of times, the worst if times." Never before throughout human history has there been more and better information available than there is now, nor has it been easier to obtain or disseminate it. However, information needs are constantly and rapidly changing, especially in what has become (in Thomas Friedman's apt phrase) a "flat world," one without borders. Moreover, many executives have developed what Jeffrey Pfeffer and Robert I. Sutton so aptly characterize as a "knowing-doing gap." As a result, chief learning officers (CLOs) or their equivalent have an abundance of opportunities but they also face a number of significant challenges. In this volume, Tamar Elkeles and Jack Phillips provide information and counsel that suggest how to drive value within a changing organization through learning and development. They take various challenges into full account while responding to key questions such as these, devoting a separate chapter to each:
1. Insofar as the CLO is concerned, what are the most significant trends and issues?
2. How to devise a program that links strategy to learning?
3. How to set an appropriate investment level?
4. How to align the learning enterprise with business needs?
5. How to complete a transition to performance improvement?
6. How to create value-based delivery?
7. How to manage for value?
8. How to demonstrate and quantify the ROI of learning?
9. How to manage talent for value?
10. How to establish and then sustain productive management relationships?
Then in the final chapter, "The Voices of CLOs," Elkeles and Phillips include brief but insightful commentaries by 17 prominent chief learning officers, excerpted from interviews of them by Elkeles. (I wish it were possible to read each interview in its entirety.) "They are exceptional at what they do, well-known, and highly respected for their views. More importantly, they offer realistic perspectives about how the CLO function in the organization is managed. To varying degrees, the interviewees comment on some aspect of nine issues (listed on Page 287) that represent the focus of this book.
Readers will especially appreciate Elkeles and Phillips' skillful use of various reader-friendly devices, notably the provision of Figures (e.g. Figure 1-1, "CLO Roles to meet business challenges," Page 3), Tables (e.g. Table 3-2, "Turnover Cost Categories," on Page 62 and Table 5-4, "Core Competencies Associated with Performance Improvement Work," on Page 120), dozens of boxed quotations inserted throughout the narrative that are relevant to the given context, a "Final Thoughts" section at the conclusion of most chapters, and dozens of Checklists (e.g. "Steps for Needs Assessment and Analysis" on Page 98 and "Benefits of Management Involvement" on Page 276). These and other devices will facilitate, indeed accelerate a review of key points long after the book has been read.
Although this book was primarily written for chief learning officers (with or without a formal title), I think it is also a "must read" for other C-level executives and especially for board members and CEOs. I agree with Peter Drucker that everyone involved in an organization (whatever its size or nature may be) must be knowledge workers. Only then can effective leadership be developed at all levels and in all areas, thereby ensuring that the organization can achieve and then sustain a competitive advantage. The combined costs of failing to do that are incalculable. Hence my selection of Derek Bok's comment to serve as the title of this review.
Congratulations to Tamar Elkeles and Jack Phillips on a brilliant achievement.
Those who share my high regard for this book are urged to check out Jay Cross's Informal Learning: Rediscovering the Natural Pathways That Inspire Innovation and Performance as well as Return on Learning: Training for High Performance at Accenture co-authored by Donald Vanthournout and his associates on Accenture's Capability Development team. Also Edward Lawler's Talent: Making People Your Competitive Advantage, Also, John Hager and Paul Halliday's Recovering Informal Learning: Wisdom, Judgement and Community, Dean Spitzer's Transforming Performance Measurement: Rethinking the Way We Measure and Drive Organizational Success, and Enterprise Architecture as Strategy: Creating a Foundation for Business Execution co-authored by Jeanne W. Ross, Peter Weill, and David Robertson.

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Get Clients Now(TM): A 28-Day Marketing Program for Professionals, Consultants, and Coaches Review

Get Clients Now(TM): A 28-Day Marketing Program for Professionals, Consultants, and Coaches
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If you have recently started your own small business and are wondering how you can ramp up on your knowledge of sales & marketing, this book gives you a fantastic start. Most entrepreneurs are experts at something that has a need in the market (and hence they start a company to fill that need profitably), but are typically beginners at everything else that a successful startup business demands. After struggling for more than two years trying to make my own startup business successful, I hired a business coach to help me fill the void in knowledge with regards to sales & marketing. She recommended this book right off the bat.
The book starts by explaining the 6 different marketing strategies that are available to most businesses and their effectiveness. These six strategies are - 1. Direct contact and follow up, 2. Networking and referral building, 3. Public Speaking, 4. Writing and Publicity, 5. Promotional Events, and 6. Advertising in that order. The next two chapters focus on the marketing/sales cycle and setting your own goals. The book then launches into outlining 'The System' - their 28 day marketing program that is geared towards increasing your bottom line. The last part of the book focuses on strategies for specific problems you may be running into with implementing the system. The whole book is just 10 chapters in about 200 pages. Very efficient and effective in getting results.
There are a lot of worksheets throughout the book that the reader can use. This book is most effective when you use it with the help of a business coach. There is a lot more to becoming successful in sales & marketing than just understanding the basic theory. Even though the book does a great job of arming you with detailed knowledge and incredible confidence, you still need someone with experience to guide you through this process to get the best results.
This 28 day program will be slightly different for everyone who follows it because of the unique situation you may be in. But if repeated several times, you will see better and better results. The best part about the book is that it demystefies sales & marketing and gives you a systematic approach that you can follow. It is as simple as that. And, you will know quickly if the system works for you (it's only a 28 day commitment). When I read the book, I was a bit taken aback thinking 'Is this it? Is it that simple?'. I spent a little time trying to compare the book to the recognized text books in the field and finally decided to just put it to the test myself. I tried a few things that the book recommended and saw instant results!
Sure, there is more to sales & marketing and you will discover it over time with experience (as it applies to your specific business). But no other book gives you this much information in such a short time. Good luck with your business and definitely seek the assistance of a business coach!

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