The Music of Time: An Autobiography Review

The Music of Time: An Autobiography
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The Music of Time is unlike anything else I've ever read. It's the life story of a writer and a fascinating man--told with many of the gory details often left out of memoirs. These details provide an honest picture of what it's like to be a REAL writer, a true professional, but also allow the reader to get to know the author in a unique way. It's a MUST READ for anyone who wants to be a writer!
Few people (nevermind authors) are as honest about the ups and downs they've experienced in their careers and life. John Minahan takes you along for the whole ride--and you really feel sad at the end of the book that the ride is over (for you). The Music of Time is a book about values that are too often overlooked by our society today. Minahan remained true to a strong set of personal principles, even when it cost him. His life story is one of loyalty and empathy toward people he valued. His story is exuberant with the joy of someone who appreciated everything good that came his way--the little stuff as well as the big stuff. For me, his memoir was a poignant reminder of what matters in life.


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The Music of Time is a riviting life story that reads like a fine novel, giving voice to the author's sensibilities, secrets, and fears, without traces of inhibition. All the major and minor characters are here, an astonishing variety of men and women who have influenced the writer's life and work over a period of six decades. We discover precisely how he learned the craft of novel writing, his lifelong passion for music that became a catalyst for his creativity, and how an unexpected insight at Harvard would dramatically change his life. This book is the haunting self-portrait of a truly gifted American artist, still working, whose reputation is secure among the finest writers of his generation.

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PR Rainmaker: Three Simple Rules for Using the News Media to Attract Customers and Clients Review

PR Rainmaker: Three Simple Rules for Using the News Media to Attract Customers and Clients
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I can apply many of the strategies in this book to my business. Some things are common sense, but for the most part this book is full of great suggestions I might never have thought of.

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Who should become a PR Rainmaker?You should. But only if you want to create the kind of high-impact publicity for your company that will attract more clients and customersand thus increase your revenues.By following the PR Rainmakers Three Simple Rules, you will master the power to persuade the news media to work for you. By applying the PR Rainmakers time-tested techniques, you will:Get attention.Build credibility.Enhance reputation.Pull in more prospects.Add clients and customers.Make more money.Start today. Read this book.

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International Review of Industrial and Organizational Psychology, 2007 (Volume 22) Review

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Handbook For Business Writing Review

Handbook For Business Writing
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This is one of the most clearly written book about writing I have come across.
It starts off with clear guidelines on good writing and then further elaborates into various writing formats, like letter, memo etc.
It has even included a chapter on common grammar mistake. Very comprehansive and useful. highly recommended.

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Business Success Secrets of Self-Made Millionaires Review

Business Success Secrets of Self-Made Millionaires
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If you have a dream to be one of those successful people you so admire, then it makes sense to begin by learning everything you can about how they built their own empires. This is no get-there-quick scheme, but an anthology of useful tips on how others have traversed this path to the top of the heap before you. While you'll not necessarily be insulated from making your own mistakes along the way, you will definitely begin more than a few steps ahead of your peers by studying the methods of the pioneers in this area.

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The Face Behind The Veil Review

The Face Behind The Veil
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As a Muslim woman convert myself, I'm not exactly sure what the purpose of this book was. I found an alarming number of stories about violence in the relationships of these women. Yes, many of the stories were positive but they were overshadowed by the sensationalism of the abusive relationships some of these women had to deal with. I also didn't appreciate the fact that one story was about a "used-to-be-christian, then became Muslim, and now-am-Christian again and need to help abused Muslim women" woman. If the book was about Muslim women, she should have been excluded because she blamed her abusive relationship on Islam and any Muslim who practices the religion correctly knows that it is in no way condoned by the faith. Some of this book just reinforces negative stereotypes that the American public already has about Islam. With so many negztive things about the religion in the news, I would have liked for this book to be solely positive.

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7 Ways to Get Customers Today: A Step by Step Guide to Internet Marketing for Business Owners Review

7 Ways to Get Customers Today: A Step by Step Guide to Internet Marketing for Business Owners
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"7 Ways to Get Customers Today" is a well written, very thorough guide about getting your business noticed on the internet, ALL of the internet. "7 Ways to Get Customers Today" is a comprehensive tool to guide potential customers via Google, email, text messages and social media (youtube, twitter, facebook).
It's an easy, user friendly guide for anyone wanting to get a 'leg-up' on their competition.


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Imagine getting hundreds of more views on your website or better yet, hundreds of more people walking into or calling your business.Just imagine what a difference that would make to your bottom line.Ask yourself what it would mean if you could do one thing today that would drive new business through your doors.What would that mean to you and your business?What if you could do just one thing today or this weekend that would drive new business through your doors?In 7 Ways to Get Customers Today, you'll learn seven proven techniques all with the same objective - to use internet strategies and tactics to drive business to your website as well as your brick-and-mortar business.These are real techniques that we've used successfully over and over with real business customers.Each of the seven techniques that you'll learn in this book was chosen based on four criteria:1.Effectiveness - Based on years of experience, we're presenting techniques that get real results and that make a real difference in a business' visibility and bottom line.2.Simplicity - These are strategies that you can do yourself.You don't need to understand much about computers or the internet.These are meant to be non-technical solutions.3.Time-to-Market - Each tactic is something that most people can do in as little as a few hours and see results within hours after implementing the tactic.4.Cost - Not only are you saving money because you're able to implement these seven strategies yourself, but you'll also find that they cost very little to nothing at all to implement.Just implementing one of these strategies will put you light years ahead of most of your competition.Imagine implementing all seven.What's better - they're so easy to do.You can easily have any of these strategies up and working within a few hours of reading this step-by-step how-to guide.So, with that in mind, get ready to make a real difference in your business and in your life!

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Beyond Resistance Youth Activism and Community Change: New Democratic Possibilities for Practice and Policy for America's Youth (Critical Youth Studies) Review

Beyond Resistance Youth Activism and Community Change: New Democratic Possibilities for Practice and Policy for America's Youth (Critical Youth Studies)
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For youth workers with a preconceived notion about the roles of young people in society, this collection may be challenging. For teachers who think they know the power of students, Ginwright may be shocking. For young people who think they understanding "the movement", this book may be eye-opening. Ginwright collects dozens of the best examples of youth-led and youth-driven activism and refines them to their finest points, charging the reader to do more than complain about apathy or revel in cynicism. He leaves us no choice other than getting up to do something. Thanks Shawn - we need that. This book is an incredible read for anyone interested in the movement at any level. Before this book the reader might want to see Global Uprising : Confronting the Tyrannies of the 21st Century : Stories from a New Generation of Activists; after it you might want to reference Future 500: Youth Organizing and Activism in the United States.

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The failure of current policy to address important quality of life issues for urban youth remains a substantial barrier to civic participation, educational equity, and healthy adulthood. This volume brings together the work of leading urban youth scholars to highlight the detrimental impact of zero tolerance policies on young people's educational experience and well being. Inspired by the conviction that urban youth have the right to more equitable educational and social resources and political representation, Beyond Resistance! offers new insights into how to increase the effectiveness of youth development and education programs, and how to create responsive youth policies at the local, state, and federal level.

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The Lawn Won't Mow Itself: A Pocket Guide to Self-Publishing and Book Marketing Review

The Lawn Won't Mow Itself: A Pocket Guide to Self-Publishing and Book Marketing
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This book would be helpful for anyone contemplating publishing a book. Easily read and understood it has many common sense approaches to publishing.

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It has been estimated that more than 180,000 new titles are placed on the market every year in America. Out of those, only about 20,000 were published by traditional publishing houses like Random House and Harper-Collins. Where does that leave the other 160,000 authors? And, what do they do once they finally see their work in print?The Lawn Won't Mow Itself is a guide to the self-publishing and book marketing business written by the industry's leading authority - R. Michael Johnson.In it, one will learn the various publishing alternatives today, as well as why you are better off publishing your work yourself.Also included are hints, tips and what to do and not to do in marketing your book. This book is a must-read for anyone who is serious about the success of their self-published book.

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STAR POWER: Internet Celebrity: Successful Advertising, Marketing and Promoting to the Entertainment Industry on the Internet Review

STAR POWER: Internet Celebrity: Successful Advertising, Marketing and Promoting to the Entertainment Industry on the Internet
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This book has the perfect title, and is a great book for anyone who wants more exposure for themselves or their business. A great marketing book for anyone who wants to market themselves online. It focuses on the entertainment industry but is a good marketing book overall.

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Successful Advertising & MarketingTo the Entertainment IndustryOn the Internet"The only resource you will ever need to reach millions of excited customers instantly!"Star Power: Internet Celebrity the successful guide to Advertising and Marketing on the Internet to the entertainment industry is an absolute best seller resource and a must read book for anyone who presently has an online business, organization or is contemplating one. Sonya Swinton brings her 10 years of experience in advertising & marketing management and her savvy expertise on Internet e-commerce together in one book that offers the novice as well as the experienced business professional a jump start education on doing business on the Internet with the media moguls in the exciting world of entertainment.

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The Consultant's Guide to Publicity: How to Make a Name for Yourself by Promoting Your Expertise Review

The Consultant's Guide to Publicity: How to Make a Name for Yourself by Promoting Your Expertise
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This extremely accessible guide provides invaluable tips on how to get media attention and become the person to whom the media turns when they need an industry source to substantiate news articles. It details how to determine promotable ideas, identify appropriate media for publicity, and develop publicity devices such as news and press releases, company background information, and press kits. Numerous examples of the author's own publicity campaigns and of techniques that work are included.
Chapter 1 explores the pros and cons of doing publicity yourself, or turning to a public relations agency. Chapter 2 lays the groundwork for your activities as a self-publicist, setting objectives and goals and defining the terms you'll need to know. Chapter 3 gets in the actual planning process. Chapter 4 shows you how to develop unique story ideas or angles. Chapter 5 deals with setting up media contact files and the press kit. In Chapter 6 28 different tools for publicity are discussed in depth.
Chapter 7, "Dealing with the Media" is the most important chapter. If you remember nothing else from this book, get to know this chapter. Chapter 8 shows you how to deal with television and radio interviews. What to do if you slip up and need crisis management publicity is covered in Chapter 9. Finally, the all-important tracking of results, which can and must be done in publicity, is covered in Chapter 10.
Reece A. Franklin founded MarketSmarts, a marketing, advertising and public relations firm based in California in 1992. He has a Bachelor's degree in International Relations from Northern Illinois University and has run publicity campaigns for dozens of entrepreneurs and consultants.
Reviewed by Azlan Adnan. Formerly Business Development Manager with KPMG, Azlan is currently Managing Partner of Azlan & Koh Knowledge and Professional Management Group, an education and management consulting practice based in Kota Kinabalu, Sabah, Malaysian Borneo. He holds a Master's degree in International Business and Management from the Westminster Business School in London.

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You already know that the best way to promote your expertise as a consultant is to have your name appear frequently in the news or trade media--it's fast, it's free, and it reaches countless potential clients . . .BUT!How do you attract media attention?Which media outlets should you approach?What can you do that's newsworthy?This one-of-a-kind handbook answers all these questions and many more. Publicity expert, consultant, and former magazine and newspaper editor Reece Franklin empties out his bag of tricks, tips, and insider's savvy to give you all the tools you need to promote your services. He provides numerous samples of every type of publicity vehicle and explains everything in clear, jargon-free language. You won't find any sophisticated academic theories, just straight-ahead, proven techniques that will help you deliver the right message to the right audience.You'll learn how to: * Pinpoint your most promotable ideas, skills, or services * Identify the most appropriate media outlets for your kind of publicity * Develop publicity vehicles such as news releases, company background information, press releases, newsletters, and press kits * Become the source the media turn to when they need an industry expert to substantiate news articles * Make sure the publicity you receive builds your business as well as your reputationYou may already be a leader in your field. With the help of The Consultant's Guide to Publicity, you can become a recognized leader in your field.

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The Commercial Use of Biodiversity: Access to Genetic Resources and Benefit Sharing Review

The Commercial Use of Biodiversity: Access to Genetic Resources and Benefit Sharing
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Biodiversity and the genetic material it contains are now recognized to be among the world's most valuable resources. Access to genetic resources and their commercial development involve a wide range of parties such as conservation and research institutes, local communities, government agencies and companies. Equitable partnerships are not only crucial to conservation and economic development, but are also in the interest of business and often required by law.
The Convention on Biological Diversity (CBD) has brought a long overdue international focus and control on the access to, and use of, genetic resources. As the details and consequences of the CBD are worked out by many different bodies, there has been much confusion. For anyone wanting information about the implications of the CBD for their business, research or livelihood, the data are scattered in a confusing array of sources. This book brings this subject together in such a thorough way that it will be welcomed by many people. In this authoritative and comprehensive volume the authors explain the provisions of the CBD on access and benefit-sharing, the effect of national laws to implement these, and aspects of typical contracts for the transfer of materials. They provide a unique sector-by-sector analysis of how genetic resources are used, the scientific, technological and regulatory trends and the different markets in pharmaceuticals, botanical medicines, crop development, horticulture, crop protection, biotechnology (in fields other than healthcare and agriculture) and personal care and cosmetics products. The chapters on each sector are presented in a balanced way because of the extensive consultations that the authors held with representatives of each industry discussed.
Of special to Malaysians is the description of the joint venture between a pharmaceutical company based in Illinois, Medichem Research Inc, and the State Government of Sarawak to develop anti-HIV Calanolide compounds derived from Calophyllum lanigerum, a plant found in Sarawak.
This will be an essential sourcebook for all those in the commercial chain, from raw material collection to product discovery, development and marketing, for governments and policy-makers drafting laws on access and for all the institutions, communities and individuals involved in the conservation, use study and commercialization of genetic resources. It is an invaluable resource to policy makers, organizations studying and creating uses of genetic resources and the companies that wish to develop them. This book will be widely used to help governments draw up more practical laws and to help industrial companies to ensure the participation of and reasonable compensation for those countries who possess and provide access to so much biodiversity, while at the same time helping industries to avoid legal risks. This book will also be invaluable to universities, research institutes and botanic gardens as we work out the new role that has been placed upon us since the CBD was ratified, that of acting as intermediaries between biodiverse countries and would-be users of their genetic resources.
Kerry ten Kate is Head of the Convention on Biological Diversity Unit at the Royal Botanic Gardens, Kew. Formerly a practising barrister, and member of the Secretariat of the United Nations Conference on Environment and Development (UNCED) during the preparations for the 1992 Rio Earth Summit, she is now responsible for coordinating the design and implementation of Kew's policies in response to the CBD. She holds an MA in law from Oxford University. Susan A. Laird is an independent consultant with a focus on the commercial and cultural context of biodiversity and forest conservation. She has conducted research and provided advice on access and benefit-sharing issues for a range of NGOs, governments, research institutes, and community groups, most recently in Cameroon and Malaysia. She received an MSc in Forestry from Oxford University.

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In this authoritative and comprehensive volume the authors explain the provisions of the Convention on Biological Diversity (CBD) on access and benefit-sharing, the effect of national laws to implement these, and aspects of typical contracts for the transfer of materials. They provide a unique sector-by-sector analysis of how genetic resources are used, the scientific, technological and regulatory trends and the different markets for products using biotechnology.

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The Business of Gift Baskets : A Guide for Survival Review

The Business of Gift Baskets : A Guide for Survival
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Her tone seemed condescending at times, and the book barely touched upon set up legalities, design, and customer retention.
The message was lost in how the information was delivered in my opinion. It seems like the goodies were sprinkled between infomericals for her gift basket affiliate business.
I found Shirley Frasier's 'How to start a home based gift basket business' (3rd ed.) a much better resource.

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The Ultimate Marketing Toolkit: Ads That Attract Customers. Brochures That Create Buzz. Websites That Wow. Review

The Ultimate Marketing Toolkit: Ads That Attract Customers. Brochures That Create Buzz. Websites That Wow.
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Just finished up with this book and as a web developer and marketing consultant I feel that this book would benefit a lot of people. A lot of the items in here are recommendations I use to my clients and many of them do work. It's an easy read and will help any business owner get in the mindset of promoting their business the right way.

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There are 22.9 million entrepreneurs in the U.S. In addition, 550,000 people start new businesses every year - and all of them will need marketing materials. This book is the most up-to-date and affordable book on how to create small business marketing materials, including: logos that attract attention; newsletters that generate business; and sound bytes that customers remember. Filled with sample brochures, ads and press releases, this book shows every reader how to promote a new business or remarket an old one.

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Microsoft Office FrontPage 2003 QuickSteps Review

Microsoft Office FrontPage 2003 QuickSteps
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I purchased the book to learn a little about FrontPage 2003. I wanted to publish a personal web site. This book is absolutely fantastic for what I wanted. No, it's not for the guru's, but if you want a book to step you through the basics and be useful as a reference, this is it. The pictures are well laid out and well marked. The sidebars are full of useful information.

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We know a picture is worth a thousand words--so we went heavy on pictures and light on words in this easy-to-use guide. Color screenshots and brief instructions show you how to use all of FrontPage's Web site creation and management features in no time. Follow along and learn to design and publish a Web site, use tables and frames, add graphics, create interactive forms, secure your site, handle e-commerce transactions, and much more. Each chapter's "How to" list and color-coded tabs make it easy to flip straight to the tasks you need to do. Get the book that gets you started using FrontPage right away.

In each chapter:

Shortcuts for accomplishing common tasks
Need-to-know facts in concise narrative
Helpful reminders or alternate ways of doing things
Bonus information related to the topic being covered
Errors and pitfalls to avoid
Screenshots with callouts show and explain exactly what you'll see on your computer screen while you're doing a task


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Challenging the Stigma of Mental Illness: Lessons for Therapists and Advocates Review

Challenging the Stigma of Mental Illness: Lessons for Therapists and Advocates
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This is an incredible resource for anyone interested in understanding and working to eliminate the stigma of mental illness. Corrigan and colleagues do a fabulous job incorporating a vast field of theory, research, and lived experience and making it accessible and useful to advocates and professionals. It is really a step by step guide for implementing local anti-stigma campaigns based in the best available evidence for what works. The real life examples bring the concepts to life and make the book an engaging read. Anyone interested in challenging mental illness stigma should have this in their advocacy tool box.


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Get Slightly Famous: Become a Celebrity in Your Field and Attract More Business with Less Effort Review

Get Slightly Famous: Become a Celebrity in Your Field and Attract More Business with Less Effort
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Top notch. As a marketing consultant to independent professionals and small service busineses, I found this book to be outstanding. For example, the book describes how a new trend for professionals and consultants who want to woo and win new clients is to offer teleclasses, also known as telephone seminars or teleseminars. The book explains that having heard you speak, people feel they know you personally, and are more confident about hiring you. The advantages are abundant. You don't have to be personally present to give a talk that reaches your target market, says Van Yoder. Online chats and teleconferences, using your own or others' telephone lines, can help you reach a lot of people eager to hear your message. The book is filled with great advice like this.


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