Community Writing: Researching Social Issues Through Composition (Language, Culture, and Teaching Series) Review

Community Writing: Researching Social Issues Through Composition (Language, Culture, and Teaching Series)
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I found teaching from this a good corrective to bland and irrelevant fyc textbooks. It's built around a series of snowballing exercises that guide students from thinking about an issue that individually concerns them to becoming knowledgeable on that issue. In the process they pick up the basics of research, writing, and revision. It's progressive a la Dewey and Freire, with a heavy dose of logical reasoning, critical readings of sources, and media critique thrown in.
One caveat: its layout could use some work. It's hard on the eyes at times. But if you're a progressive fyc instructor, you'll like this. If you're looking for a more standard textbook, it might be too provocative and/or political.

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Community Writing: Researching Social Issues Through Composition employs a series of assignments that guide students to research and write about issues confronting their individual communities. Students start by identifying a community to which they belong and focusing on problems in it, and then analyze possible solutions, construct arguments for them, decide which are likely to succeed, and consider how to initiate action. This is a primary text for first-year composition courses, covering the basics of the writing process. The assignments are recursive. Short writing assignments in each chapter build up to longer papers. Each of the assignment questions is accompanied by a guide to thinking about and writing the assigned paper, followed by a short Focus On reading that provides a brief account of community activism, a media case study, or a notable success story. The longer papers are accompanied by in-class peer reading groups. Each successive peer reading attempts a higher level of conceptual critique. By working together throughout the semester, students create increasingly adept peer groups familiar with all stages of each other's research. The book is carefully structured, but there is plenty of "give" in it, allowing instructors to be flexible in adapting it to the needs of their students and courses. Community Writing: * is distinguished by pedagogy based on a collaborative, process-oriented, service learning approach that emphasizes media critique and field research on community issues chosen by individual students; * answers real student questions, such as: Where do I find articles on my topic? What if evidence contradicts my hypothesis? How do I know if a source is biased?; * is web-savvy--guides students into building their own Web sites, including a unique guide for critiquing the design and veracity of other people's websites; and * is media-savvy--topics include media monopolies, spin control, dumbing down, misleading statistics, the Freedom of Information Act, "crackpot" authors, political rhetoric, and fallacious argumentation.

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Campaign Strategies and Message Design: A Practitioner's Guide from Start to Finish Review

Campaign Strategies and Message Design: A Practitioner's Guide from Start to Finish
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In fairness to the author, she is very clear in her preface who her target audience is: people working in the field of public relations or marketing who got there without formal training or education in the theory and practice of campaign management. The book serves that population very well. It provides a thorough and comprehensive, if academic, analysis of all the stages in creating and managing a campaign, and provides a solid foundation in the core building blocks of the discipline.
If, however, like me you are looking for a book that will provide hands-on, tactical advice on developing a communications campaign in a hurry and on a shoestring budget, you won't find much help here. I'm on my local school board, trying to develop a communications strategy to elicit community support for a large high school renovation project. Unfortunately, I found little in this book that I could translate into immediate strategy and tactics. I have a better understanding of the appropriate terminology used by campaign professionals, but I'm not any closer to putting a campaign - even an amateur one - of my own together.
Those looking for a deeper, theoretical grounding in campaign management should find this book worthwhile. Those looking for tactical, hands-on advice should keep looking.

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How do professionals plan and execute a public communications campaign?Moffitt provides a detailed step-by-step examination of the conceptualizing, planning, and execution of a public relations, marketing/advertising, political, or social issue campaign.She provides basic theories, concepts, and issues to understand before one can even begin to conduct a campaign, and she examines the research tools and skills needed to investigate the organization, the industry, or the targeted audiences for a campaign. Basic strategies for setting a campaign's goals and objectives are analyzed as are message strategies to determine the correct wording and visualization factors. Lastly, Moffitt examines communication selection strategies for choosing the appropriate personal and media channels for delivering the messages.



Since the public campaign has emerged as a key model of organizational communication, professionals as well as students in advertising, marketing, and management will find the business end of the topic useful. Individuals involved with public relations, speech communication, broadcast and print media will benefit from the communication aspects.


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Word Spy: The Word Lover's Guide to Modern Culture Review

Word Spy: The Word Lover's Guide to Modern Culture
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After nine years of hosting one of the most popular websites on neologisms - words which have entered our vocabularies, but not yet our dictionaries -- Paul McFedries has written a tourist's guide to modern society using new words as signposts.
What better indication is there of what is important to us than the new words we create? We live in a world that is more stressed ("road rage", "postal"), older ("boomeritis", "silver ceiling"), and self-consciously materialistic ("metrosexual", "McMansion"). We are also a generation which has incorporated such words of war and destruction as "weapons-grade" into our everyday vocabulary. No wonder some of us are "downsizing", moving "off-the-grid" and reading "comfort books".
Paul McFedries is a self-proclaimed "neologophiliac". What he really loves, like H L Mencken, is: "the biology of language, as opposed to its paleantology". Best of all, he is able to express that "irrational exhuberance" in language that is funny and light.
There are regular additions to McFedries' collection of new words on http://www.wordspy.com/ .

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International Economic Indicators and Central Banks (Wiley Finance) Review

International Economic Indicators and Central Banks (Wiley Finance)
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If you need to understand how central banks function in the major economic markets around the world (European Union, United Kingdom, Japan, Australia, Canada, and China), this book is for you. You might invest in overseas markets, your company might be working with overseas partners or considering expansion to new markets, or you might simply be interested in better understanding the economic events you read in the news. For us, Anne Dolganos Picker has done a wonderful service with this book.
In the first part of the book (the first seven chapters), she gives us an overview of central banks in the world today and then a specific chapter on each of the six central banks being discussed. We learn a bit about their history, their independence (or not), their transparency (or not), what they have been charged with doing (price stability or currency valuation or whatever - they are not all the same), if their objectives have been changed over time, and their track record over time in achieving those objectives.
The second part of the book looks at the economic indicators used by those various central banks in making their decisions and if those indicators are available to the public, by subscription, or not at all (China being the most closed). The United Kingdom is the most open while others are open or closed to mixed degrees. It is important to understand what these banks are tasked with doing, what their favored indicators are in order to try and get a feel for what actions they are likely to take.
Another reason to learn about these indicators is that even measures with the same names such as GDP or CPI are defined differently in different countries. For example, the unemployment rate in Germany is reported two ways, by the way the Germans measure it and by the European standard. This is because the country and the EU define employment differently. Base years for these measurements are not synchronized around the world, either. This can make comparability of changes in these measures difficult to compare without careful adjustment.
I found the book fascinating and was pleased with how clearly the author wrote the book. This subject could have easily melted down into impossible to understand jargon, but she kept it surprisingly lively. Appendix A is a terrific list of the key indicators by country and the issuing agency for each indicator (and if they are available on the web). Appendix B compares the National Income and Product Accounts (NIPA) used by the United States versus the System of National Accounts (SNA) used in most other countries. Appendix C discusses the various Industrial Classification Systems (which have a big impact on the usability of certain manufacturing and labor statistics and for comparison across nations). And there is a very useful glossary and index.
This is a terrific book and I am glad to have it on my shelf and expect to refer to it with regularity.

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The Procedure of the UN Security Council Review

The Procedure of the UN Security Council
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The United Nations Security Council is the world's most important decision-making body on issues of international peace and security. This book by Bailey and Daws is the definitive study of its procedures, now in a third edition. It is well-written and based on superb scholarship. Anyone who works on Council issues must refer to this important volume.

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Expert Podcasting Practices For Dummies Review

Expert Podcasting Practices For Dummies
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Many different topics are covered; this book gives a good flavor to what's needed to launch a podcast. The value of this book is increased by the audio, video, and information files provided on the DVD. Topics like "adding a blog to your podcast" included here have been skipped by most podcasting books.
Another big plus: the authors aren't afraid to make specific equipment recommendations, and they also recommend lower-end gear for beginners. On the topic of USB Microphones, the authors mentioned the Rode Podcaster microphone. They didn't mention the huge advantage of this mic: it has a headphone jack built-in to the microphone so you can hear yourself without any latency. As the authors note, this is a problem for all other USB microphones. I've picked up one of these wonderful microphones for my own podcasting.
With the bonus material on the DVD, you get a sense of the fun of podcasting.

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Promoting Your Podcast: The Ultimate Guide to Building an Audience of Raving Fans Review

Promoting Your Podcast: The Ultimate Guide to Building an Audience of Raving Fans
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...on his website, shownotes, and podcasts. He practices what he preaches, and his own podcasts are a model for quality audio, intelligent and unobtrusive use of music, clear structure, and being enticing, yet informative. His online material on getting started in podcasting puts a lot of useful material in one place, just what the doctor ordered to do the most important thing: diving in and turning out a quality product from the word go.
His forté is promotion, to make yourself known, for developing niche credibility, product recognition, etc. and doing so using internet technology and information based services/products. As such, the name of the game is proper presentation of that most critical information: who you are and what you have to offer. Jason Van Orden models how to do so professionally, compellingly without being annoying. No overuse of exclamation points and superlatives, here.
I've been using his information to get my own personal and professional fledgling podcasts off the ground. Cannot recommend his work enough.

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Podcasting allows anyone with a computer and an Internet connection the chance to become a DJ or talk show host with a potentially vast audience. But with corporate media giants like Disney, NPR, and CBS muscling into the market, how can Jane and Joe Podcast attract an audience? This essential guide, based on the author's extensive experience in Internet marketing and podcasting, outlines proven strategies for driving traffic to a podcast website and turning one-time visitors into long-term subscribers. The book covers pertinent topics such as how to get the best results from podcast directories; choosing an eye-catching title; writing an effective description; search engine tips that ensure top-of-the-list visibility; updates and automatic notifications; offline promotion including free advertising and press exposure; and a wealth of effective grassroots marketing techniques, all free or low cost, that keep listeners coming back again and again.

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