Marketing Interior Design Review

Marketing Interior Design
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MARKETING INTERIOR DESIGN is for any designer who would understand the business end of the art. From setting prices and understanding promotional branding to finding leads through networking and handling jobs, this is a 'must' for any interior designer who would understand marketing challenges specific to the industry. Fees, appointments, persistence, and more are reviewed in key chapters essential to understanding the overall process.

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Why struggle to market interior design when you can get specialized advice from a top-notch consultant? In Marketing Interior Design, Lloyd Princeton offers you the same high-quality insights that he gives to his clientele. Drawing on his professional expertise as well as the experiences of his clients, he provides detailed guidance to help you learn to:• figure out what to charge and have the confidence to demand that price • write your business statement • brand your business, including designing promotional materials • find leads and take advantage of them through networking • land jobs and learn how to handle the interview process • protect yourself with contracts • take advantage of the burgeoning market for green products and servicesThis insider guide is packed with examples of good (and bad) marketing materials, first-hand stories, and sample contract forms. If you are starting out in the field of interior design, or just want to retool your existing business, you need Marketing Interior Design!

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A Citizen's Guide to Grassroots Campaigns Review

A Citizen's Guide to Grassroots Campaigns
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Civics courses teach the virtues of the democratic system, but often leave out the part that most interests the individual: What is the role of individuals in a democratic society? What is the gritty reality beyond our image of Lion's Clubs, YMCA's, volunteerism or demonstrations? Which raises a question that wasn't even asked in my civics class: How important is individual activism in a democracy? I'd suggest A Citizen's Guide to Grass roots Campaigns over most civics classes. This "guide" is of the mentoring variety; while full of tips that inspire plans, the real beauty of the style is in the storytelling. There are no precise how-to rules when people take on local issues with local ingenuity. Even better, here are the tales of successful activists, folks who have found ways to confront forces of great change, even in the Garden State. Activism is at its hottest in New Jersey - highly industrial, highly political and highly expensive turf.But the stories chosen are common American struggles. A few folks in the inner city decide to revive their local park, and get graffiti artists to make a lasting children's mural, using the Tom Sawyer ethic. A woman starts a campaign to protect open space with a stream of volunteers through her kitchen office, and emerges as one of the state's conservation leaders. A group of six articulates concerns of the atomic arms buildup by sending a pamphlet to every home in town and a delegation to Moscow, which starts talks across both borders. And individuals explore the much scoffed at and equally popular self-help groups, by facing isolated personal pain, with others, and creating networks of healing.Barry makes a good case that the effects of being engaged are considerable at all scales. (This is a strong topic, as importance of local engagement has not fully been acknowledged and has been undercut in recent decades by the increasing flow and loss of immediacy of knowledge, i.e. virtual reality.) One chapter is devoted to individual empowerment. Other chapters consider every level of group effort - from one person, to a handful, to an army of handfuls. Mechanics, pitfalls and politics of citizen's campaigns are considered. One feels Margaret Mead can listen and hear her message expanded - small groups are powerful insofar as we choose, and this freedom is the bane and boon of American democracy.A Citizen's Guide's sunny side of American woes is a needed voice. A correlation emerges: campaigns taken on by determined local persons are more potent than agendas launched by distant interests. Another correlation: volunteerism isn't to be scoffed at as the dirty work of an entrepreneurial nation, rather it is the grit of a nation of persons able to work for something above personal gain. Thus, the skills it takes for quality grassroots work mirror the best business skills, each successful only insofar as it is done well. Engaged Americans appreciate the full responsibility of democracy, with its eternal vigilance, and the personal and communal enrichment spurred by the ideas and hard work of individuals. These lessons make A Citizen's Guide to Grassroots Campaigns a strong antidote to apathy.

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The Insider's Guide To Political Internships: What To Do Once You're In The Door Review

The Insider's Guide To Political Internships: What To Do Once You're In The Door
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Mack Mariani is one of the political master-minds of our time. He has even been considered the Carl Rove of local politics. While the reviewer below says that political interns don't make much money, I would argue that this book will allow you to enter the big league. When you have worked your way up, I guarantee you will have Mariani to thank! Basically, this is a MUST for anyone who wants to get into the wild world of politics.
Good luck!

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Spa Business Strategies: A Plan for Success Review

Spa Business Strategies: A Plan for Success
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What didn't Ms. D'Angelo cover? I can't think of anything! A mass of valuable information for anyone considering the Spa business. This book will be an invaluable guide for my business for a long time. It has done the work and the research for me. With the most up to date information for todays marketplace. A comprehensive outline for bringing a vision to reality and beyond. I feel so much more confident now in where to start and how to market and promote my business and how to keep it fresh and viable into the future. I'm so grateful for this book.

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Spa Business Strategies: A Plan for Success uses thought-provoking questionnaires, practical examples and targeted worksheets guiding the reader through each facet of business development. It covers important business topics such as the need to develop a clear vision and solid business plan; understanding demographics and identifying their target market; finding the best location or purchasing an existing spa business; planning the physical space or the architecture and design of their spa; purchasing products and equipment; technology and computer systems; developing key marketing tools and strategies; analyzing sales and productivity data; promoting retail and service sales, developing excellent communication and customer service skills, managing customer and employee relations; using financial management tools and compensation strategies that will help them to maintain their business and manage day to day operations at maximum efficiency.

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iWork '05: The Missing Manual Review

iWork '05: The Missing Manual
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Review iWork '05: The Missing Manual
With iWork, we have a case where the manual isn't actually missing. When I got my copy of iWork I was pleasantly surprised that Apple had actually included a real honest-to-goodness printed manual that was more than a quick start guide.
So why pick up a "missing manual"? That depends. If you are familiar with similar applications to the two in the package, you probably will get by fine with the real manual. A Powerpoint pro will have no trouble using Keynote, needing, at most, occasional references to either the online help menu or the manual.
Pages proves a little more complicated. It's part word processor and part desktop publishing program.(DTP) The word processor functions much like ones we're familiar with, sort of a cross between Word and Appleworks both in features and design. The Inspector will be quite recognizable to anyone who has used a recent version of Word. The menu items are pretty much what we've come to expect.
It's the DTP features in Pages that make the Missing Manual worth getting. Pages is enough different from any other application that the bare-facts Apple manual starts to lose its allure as my reference of choice. The included manual, like most manuals is terse. Just the facts, Ma'am, just the facts.
I did knock out a quick newsletter the first afternoon after getting iWork, but it took frequent referrals to the manual and help menu. I also have had quite a bit of experience with Pagemaker and some with Quark and InDesign. Without that background, I think I would have had more trouble and possibly become quite frustrated, as have several people who have described their first experiences with Pages to me. I knew enough to make sense of the manual and what to look for. And I realized that Pages is a fairly complex program that does need a manual. I've created several Keynote presentations with no problem. My Powerpoint background is sufficient to make Keynote easy to use.
iWork '05: The Missing Manual would have made my first experiences much smoother. It is a much more comfortable introduction the Pages. Where the Apple manual gives, bare-bones instructions, Elferdink takes the time to actually explain both how-to but also why-to, offering a context for the instructions. His style is readable and conversational, in keeping with the rest of the series.
I've also found that having a more approachable text encourages me to browse, which I never did with Apple's manual. Of course there is a lot to the program that I don't know and didn't even know to look up. As I work through iWork, I'm sure to find answers to questions I don't even know to ask.
The book is not perfect. It either doesn't mention or glosses over some of Pages shortcomings, like the flaky nature of Flash export and the inability to re-order pages in Pages. Still it's a credible manual, reasonably well indexed and written in plain, understandable English. Recommended.

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Introduced by Apple in January 2005, iWork '05 is an innovative new suite of document and presentation software that's the same caliber as Apple's groundbreaking digital media applications and that's wholly dedicated to what Mac users like you care about most: artistry and creativity. iWork '05 isn't about "office productivity"--it's about creating slick and stylish documents and cinema-quality digital presentations that say precisely what you want them to say.

While iWork '05 helps you create stunning documents and presentations, the suite doesn't come with any in-depth documentation of its own. That's where iWork '05: The Missing Manual comes in. The book that should have been in the box, it gives you everything you need to master iWork '05.

Seamlessly integrated with the wildly popular iLife '05 and designed to take advantage of the advanced typography and graphics engine of Mac OS X, iWork is actually two separate programs: Pages and Keynote 2. Pages is a brand-new, streamlined word processor and page layout program that allows nonprofessionals to quickly and painlessly produce gorgeous brochures, newsletters, letters, invitations, product data sheets, and more. You can start documents from scratch or use one of the 40 professionally designed templates as a starting point. Keynote 2 is a significant upgrade to Keynote, Apple's PowerPoint-like presentation software that allows you to build unique presentations, demonstrations, storyboard animations, interactive slideshows, and more.

Like every Missing Manual, this one is refreshingly entertaining and scrupulously detailed. iWork '05: The Missing Manual gives you all the essentials of Pages and Keynote 2, including an objective look at each program's capabilities, its advantages over similar programs, and its limitations. The book delivers countless goodies that you won't find anywhere else: undocumented tips, tricks, and secrets for getting the very best results from both exciting new applications.

With the iWork '05 suite and iWork '05: The Missing Manual, you are totally equipped to give your work the style it deserves.


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Farewell to the Party of Lincoln Review

Farewell to the Party of Lincoln
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Why did black Americans switch from the Republican to the Democratic party in the 1930s? In this book, Weiss argues that it was primarily due to economic, rather than racial incentives. While Weiss' arguement isn't very complex (nor does it need to be), her book provides readable insight into the black experience with FDR's New Deal.

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This book examines a remarkable political phenomenon--the dramatic shift of black voters from the Republican to the Democratic party in the 1930s, a shift all the more striking in light of the Democrats' indifference to racial concerns. Nancy J. Weiss shows that blacks became Democrats in response to the economic benefits of the New Deal and that they voted for Franklin Roosevelt in spite of the New Deal's lack of a substantive record on race.

By their support for FDR blacks forged a political commitment to the Democratic party that has lasted to our own time. The last group to join the New Deal coalition, they have been the group that remained the most loyal to the Democratic party. This book explains the sources of their commitment in the 1930s. It stresses the central role of economic concerns in shaping black political behavior and clarifies both the New Deal record on race and the extraordinary relationship between black voters and the Roosevelts.


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Building & Running a Successful Research Business: A Guide for the Independent Information Professional Review

Building and Running a Successful Research Business: A Guide for the Independent Information Professional
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These days, newspapers and magazines are full of "work-from-home" business opportunities. Most of these advertisements claim to provide the gullible consumer with a way to make thousands of dollars each month in their pajamas. The truth is there are no easy ways to make a living as a small business owner. Owning your own small business means constant hard work in promotion, administration, client meetings and endless planning for the future. It also means doing due diligence in an effort to discover exactly what transitioning into a new line of business fully entails. For those interested in developing their own business dedicated to the discovery, packaging and sale of information, Mary Ellen Bates, with the assistance of Reva Basch (Editor), has put together a comprehensive how-to manual devoted to the burgeoning profession of the Independent Information Professional. Any effort at discovering what this field is about should include a study of this book.
Readers will note from the very first sentence that this is not a get-rich quick business scheme, nor is this a business for the faint of heart. Through the work's thirty-five chapters and four appendices (443 pages total), Mary Ellen Bates deftly guides her readers through the myriad intricacies of starting and growing an information brokerage. This book contains many of the things that one would expect from a book that directs the reader in the business of running a business: Finances, accounting, rates and fees are all addressed. What sets this work aside from others though is the depth of the information Bates gives her readers. For instance, most people starting a one or two person business might think about the most obvious things like desks, bank accounts and the like. However, what about errors and omissions insurance, confidentiality, networking and professional development? These are but a few of the critical issues that the small business owner would be remiss to overlook. All are covered in depth in Building & Running a Successful Research Business.
In the first three chapters, Bates provides her readers with a detailed job description, if you will, of the "Independent Info Pro", a glimpse into what might be a typical day in her business life and some insight into the joys and frustrations of the profession. This is exceptionally useful information that covers finding clients, real-life experiences and a section of frequently asked questions. This is exactly the type of information that potential info pros need to help them make decisions about the viability of joining this profession.
This book truly begins to soar when Bates launches into details about the research process and the resources available for use in the field. I have to admit an almost guilty pleasure in reading this section of the book. Like many who have taken advanced degrees in Library and Information Science, I learned long ago that it's all about the information and our ability to communicate that information to our clients and patrons. While many of us lean toward the joys of interacting with clients, there are others who enjoy interacting with the information resources maybe a bit more than interacting with humans. I count myself in that latter group. For this reason, I felt a palpable chill in my spine as I went through Bates' description of online resources, public records, special collections and the like. For the information junkie, this is simply outstanding material.
As a detailed reference tool and guide to the profession, Mary Ellen Bates has constructed an impressive work that will leave readers well informed about the career. Those contemplating a career change into the field of Independent Information Professionals, as well as those who are just starting out, will be well served by this outstanding work. I highly recommend Building & Running a Successful Research Business: A Guide for the Independent Information Professional.
--- Reviewed by
Timothy E. McMahon, M.S.
Executive Editor
Northeast Book Reviews
tim_mcmahon@northeastbookreviews.com

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Online research is one of the hottest work-from-home business opportunities of the decade, and this handbook provides the information necessary to launch, manage, and build a successful research business. Explained is every step of the process including getting started, running the business, marketing, and researching. The important question of "is this business right for you?" is addressed in detail, as are how to close the sale, managing clients, promoting services on the web, and tapping into powerful information sources beyond the web. Also provided are a description of the types of research independent information professionals are expected to provide and surveys of the online and offline tools necessary to build expertise and ensure a satisfied clientele.

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