Just Food: Where Locavores Get It Wrong and How We Can Truly Eat Responsibly Review

Just Food: Where Locavores Get It Wrong and How We Can Truly Eat Responsibly
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Just Foods is an important book in the continuing (and continually escalating) debate over how we should grow our food and what we should eat. Environmental historian and reformed locavore James McWilliams, invites us to think logically and dispassionately about some of the most important food issues of our time--and of the future. Having read two of McWilliams' previous books, I expected a controversial, detailed, and well-documented discussion. I wasn't disappointed.
In summary, McWilliams argues
1) that global food production is more fuel-efficient and more economically necessary (for developing countries that need export markets) than is local food production/consumption ("locovorism");
2) that organic farming is no more healthy for people and for the land than is "wisely practiced" conventional agriculture;
3) that genetically-modified crops, in the right hands, are not to be feared and are in fact necessary to feed the ten billions of people who will live on this planet by 2050;
4) that we must drastically reduce our production and consumption of meat animals and non-farmed fish;
5) and that we must get rid of "perverse" subsidies that undercut fair trade.
Informed readers will likely find themselves in near-total agreement with McWilliams' last two points. Factory-farmed beef consumes 33 calories of fossil fuel for every single calorie of meat produced, as well as creating huge amounts of air, soil, and water pollution and--on the other end--causing serious health problems in those who over-consume. Other animals, including range-farmed animals, may be less damaging to the environment and to their consumers, but still require (by a 3-to-1 ratio) more energy to produce than they offer in return. Wild fish stocks have been harvested to the brink of extinction, and ecologically-sensitive fish-farming may be our only alternative, short of giving up fish altogether. Many readers may agree with McWilliams that "conscientious eaters must radically reduce current rates of consumption" of meat and wild fish if the world's ecosystems are to be saved. Many will also agree that an end must be put to wasteful government incentives such as corn subsidies.
But those same informed readers will find much to argue with in this book, for McWilliams overlooks several hugely important problems--elephants in the garden. As I see them, here they are.
The first elephant: fossil-fuel depletion. While I am sympathetic to McWilliams' arguments that we need to be sensible about "food miles" and make more effort to save energy in food selection and preparation, I feel that he has overlooked one of the most important argument against continuing and/or increasing our dependency on global food markets and conventional fossil-fueled agriculture: that over the next decade or two, oil will become so expensive that food will no longer be shipped halfway around the world. Conventional farming, with its reliance on fossil-fueled equipment, fertilizers, and insecticide, is not viable in the long term. Even the conservative International Energy Agency (IEA) now says that "peak oil" is likely to arrive by 2020 and bring with it skyrocketing fuel costs. Whether we like it or not, when the price of a gallon of gasoline hits double-digits, shortening the food miles from farm to fork may be a necessity. Indeed, many of us may be eating out of our front-yard gardens, raising chickens in the back, and purchasing shares in a neighborhood milk goat. Don't laugh. It's possible.
A second elephant. I would like to accept McWilliams' argument that we must make a kind of peace with biotechnology, and that genetically-modified crops may be important when it comes to feeding fast-growing human populations across the globe--populations that (he says) are on track to exceed the carrying-capacity of the planet. We need the promise of higher yields, drought tolerance, and pest-resistance. But McWilliams brushes aside too easily the huge issues of gene contamination; the failure of GM crops to reduce (as promised) pesticide use; and their failure to produce the promised higher yields. And since GM crops are conventionally-farmed, the challenge of energy depletion must be faced here, too.
Still, it is not the flawed promise of GM crops that will most concern readers. It is the question of private ownership of the world's seeds. McWilliams himself acknowledges that the only place for biotechnology is "the public domain," and that as long as the genes of the world's most important foods are owned and controlled by a "handful of corporations intent on monopolizing patents in the interest of profit," none of its benefits will be achieved.
But that is the elephant. These technologies do not belong to the commons. They are held by monopolistic private corporations. And short of a revolution, corporations will continue to hold them. And as long as this is true, biotechnology is a much greater threat than a promise to the food security of peoples around the world.
A third elephant. Any book that presumes to point definitive directions for global agriculture absolutely must take into account the enormous cloud that looms on all horizons: global warming and climate change. McWilliams addresses this far too briefly. Under changing climate conditions, what kinds of foods will we be able to produce and where? How are these changes likely to affect pests and crop-destroying viruses? Global warming, fossil-fuel depletion, and privately owned crops are the huge elephants in the garden. That these issues are not front-and-center in this book is a substantial disappointment.
As always, I am grateful to James McWilliams for requiring me to read carefully and think about his arguments. While I read, I scribbled in the margin, made notes on the flyleaf, and ticked off the sources I intend to investigate. Just Food engaged me fully and completely--not always comfortably, but always productively.
The bottom line. Just read Just Food. Give yourself time to read (this is not skim-reading stuff) and equip yourself with pencil and paper or your laptop. Bring your own arguments to the table, and measure them against the author's, point by point. And do plan to spend more than a few hours reading and thinking and arguing with this book. You will find that it is time well spent.


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Building Biotechnology: Starting, Managing, and Understanding Biotechnology Companies - Business Development, Entrepreneurship, Careers, Investing, Science, Patents and Regulations Review

Building Biotechnology: Starting, Managing, and Understanding Biotechnology Companies - Business Development, Entrepreneurship, Careers, Investing, Science, Patents and Regulations
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Friedman's 'Building Biotechnology' provides a good holistic introduction to the business of biotech. It is concisely written in layman's terms, with short & sweet case studies through out the book. What I find weak about the book is its limited coverage on the important topic of biotech valuation (readers who are interested in that topic can check out Peter Boer's 'Technology Valuation Solutions', or Richard Razgaitis's 'Valuation and Pricing of Technology-based Intellectual Property').

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Building Biotechnology helps readers start and manage biotechnology companies and understand the business of biotechnology. This acclaimed book describes the convergence of scientific, political, regulatory, and commercial factors that define the scope of biotechnology. In addition to its popularity among business professionals and scientists seeking to apply their skills to biotechnology, Building Biotechnology has also been adopted as a course text in more than fifteen advanced biotechnology programs including MBA programs at UC Irvine, Tepper, and Schulich; the Johns Hopkins biotechnology MS/MBA program; and extension programs at Berkeley and UC San Francisco. This second edition significantly expands upon the foundation laid by the first, updating case law and business models in this dynamic industry and adding significantly more case studies, informative figures and tables.

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Bleedout: A Novel Review

Bleedout: A Novel
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There are two authors named Joan Brady, so watch out. It you want intelligent, creative, compelling writing, this is the Joan Brady to read. I have been hooked on this Joan Brady ever since I read her Whitbread Award winner, "Theory of War" and eagerly await each new novel. "Bleedout", which is categorized as a "thriller" (a total departure for Brady) has been worth the wait, even if, like me, you do not usually gravitate toward thrillers.
The book consists of two cleverly interwoven narratives, one, quite convincingly, from beyond the grave. That narrative is blind (and murdered) lawyer Hugh Freyl's. The other is David Marion's, a young convicted double-murderer Freyl had befriended. "Ah!," you say, "I can see it coming." Don't be too sure. As the novel develops, David becomes one of the great anti-heros in recent memory.
It is not just the main characters, Hugh and David, who are well crafted. So are most of the secondary ones. My favourite is Hugh's imperious, yet strangely endearing, mother, Becky. Perhaps it is because I have known two Beckys in my life, and Brady seems to have captured both of them in one.
With her usual meticulous research and passion, Joan Brady has taken on the prison system, corporate fraud and the American legal system. Also, it would seem, the city of Springfield, Illinois. This however, may be more of a love-hate relationship than is immediately evident.
But then, nothing is as it seems in "Bleedout".

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The Working Leader: The Triumph of High Performance Over Conventional Management Principles Review

The Working Leader: The Triumph of High Performance Over Conventional Management Principles
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This quite simply is one of the most important epositions of the actual practice of effective leaders as opposed to flavor of the month approaches of the best sellers on. Sayles is an organizational sociologist who has studied what effective leaders actually do. Read, savour, and learn. If you are a manager combine this with Beyond the Hype to undertand in depth what is required of a manager.

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Small Libraries: A Handbook for Successful Management, Second Edition Review

Small Libraries: A Handbook for Successful Management, Second Edition
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Now in an updated second edition, Small Libraries: A Handbook For Successful Management by Sally Gardner Reed (Executive Director, Friends of Libraries USA) covers such useful topics as hiring the best staff, evaluating employees and dealing with worker problems, cultivating a collection that best serves the needs of the community, aesthetics of the library building, and fundraising for needed improvements, special services targeted for children, and much more. A selection of useful appendixes such as a "Statement of Purpose" for a local Friends of the Library chapter, personnel policy worksheet, volunteer application form, and many other useful quick references and sample forms round out this superb beginning primer for anyone who serves or is responsible for a small library. Small Libraries: A Handbook For Successful Management will prove an indispensable, invaluable, "user friendly" reference for librarians and library supporters, especially for library facilities serving small to moderately sized communities.

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Producing Successful Magazines, Newsletters and E-zines Review

Producing Successful Magazines, Newsletters and E-zines
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Producing Successful Magazines, Newsletters and E-Zines by Carol Harris is a practical and accessible "how to" guide that is ideal for the non-specialist general reader wanting to venture into a commercial publishing activity. Currently the publisher and editor of "Effective Consulting" magazine, Harris teaches the reader how approach printed and electronic publications, helping the reader decide just what kind of publication is right for them, how to set up and run a magazine or newsletter, how to attract articles and paying advertisers, as well as how to interview and write articles. Of special note are the provision of additional contacts and resources for aspiring publishers. If you are contemplating publishing a magazine or newsletter, then begin by giving a careful reading to the informative advice to be found in Carol Harris' Producing Successful Magazines, Newsletters and E-Zines!


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Carol Harris presents great ideas, practical help and straightforward guidance for anyone planning their own publication. The text covers newspapers, magazines, journals, newsletters, reports, information sheets, e-zines and electronic newsletters.

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The Real Roswell Crashed-Saucer Coverup Review

The Real Roswell Crashed-Saucer Coverup
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Imagine you are a government official, investigating the possibility of a cover-up of knowledge of an alien spacecraft that crashed at Roswell over 50 years ago. Imagine that you find nothing; furthermore, imagine that you have nothing to find. Your situation is hopeless--who in the UFO-believer community is ever going to believe you, no matter what you can show? Philip Klass is either to be admired or pitied for taking on this Sisyphean task; no matter how convincingly he demonstrates that the supposed "crash" at Roswell has a prosaic explanation, no matter how ridiculous the so-called "researchers" who claim otherwise are revealed to be (ranging from simple gullibility to outright fraud), the counter-arguments will _never_ stop. There will always be some new account, some new dimension to the conspiracy, that the diligent debunker failed to address. This principle is exemplified by Kevin Randle's review of this book right here on this URL (see below). Don't let Mr. Randle fool you--this book strikes a fatal blow to the entire Roswell crashed-saucer phenomenon. Mr. Klass has a tendency to harp on certain facts a little too much (the single document that he believes serves to falsify all notions of recovered alien spacecraft does nothing of the sort; it is simply a piece of evidence to that effect), but the story of Project Mogul--a simple, relatively boring high-altitude balloon experiment--is compelling, and explains just about everything. The book is pleasantly short, and makes for a breezy read, which is surprising for a debunking effort. The truth is out there, and Philip Klass reveals it. (P.S. to Mr. Randle: if one is to dismiss the Project Mogul explanation because part of it depends upon the 50-year old recollections of one man, then one must naturally also dismiss the entire crashed-saucer story, which depends entirely on such crusty old memories, most of which conflict with each other.)

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Guerrilla Pr Wired: Waging A Successful Publicity Campaign On-Line, Offline, And Everywhere In Between Review

Guerrilla Pr Wired: Waging A Successful Publicity Campaign On-Line, Offline, And Everywhere In Between
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I run an internet company and was looking for a book on some good guerilla marketing, i.e, cheap, ways of getting our name out there. I was excited about getting this book, but quickly realized within the 1st 5 pages that this book is terrible. He spends more than half the time trying to convince me that the internet is important. What a joke. I learned nothing. It is much more valuable and cheaper to read something online. Now I'll have to do that or look deeper for a good PR book.

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The long-awaited sequel to the bestselling Guerrilla PRNearly a decade after it first hit bookstands, Michael Levine's Guerrilla PR remains one of the industry's bestselling, best-reviewed, and most valuable how-tos on garnering low- or no-cost publicity. Now Guerrilla PR Wired updates Levine's attention-getting strategies for today's globally wired environment. It revisits many of Levine's most successful devices, while introducing new tactics for conveying a message on-line­­tactics that have worked for everyone from Amazon.com to the then-unknown producers of The Blair Witch Project.More than just a sequel, this book creates a new prototype for small business owners, individuals, and virtually anyone who needs publicity to nurture and grow a business­­and doesn't want to spend thousands of dollars to get it. It details:*How to break through the firewalls of print and broadcast media outlets *Pitfalls and mishaps that lie in wait for the Web PR novice *Stories of PR success from leading website developers, Web masters, editors, and producers

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Adjudicating Climate Change: State, National, and International Approaches Review

Adjudicating Climate Change: State, National, and International Approaches
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This book is a wonderful resource for practitioners, policymakers, academics, and students interested in the problem of climate change. It provides a comprehensive and thorough analysis of the impact of state, national, and international litigation on climate change policy. This is a truly worthwhile read!


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How I Make $100,000/year in the Music Business (Without a Record Label, Manager, or Booking Agent) Review

How I Make $100,000/year in the Music Business (Without a Record Label, Manager, or Booking Agent)
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If you are new to the music business and haven't read any other books, then you might find something useful in this book. For the rest of you, there isn't anything new, and there certainly isn't any in-depth coverage of any topic.
You can read this entire book in just a few hours. Large type font in an already small book, lots of grammatical errors and missing words that weren't caught by a spell checker (no proof reading). It looks like this book was written in probably one weekend.
Some topics have barely one or two pages of information, which is not much at all considering the type size and spacing.
Yes, it's good to give you some basic ideas, but you are not going to find any type of game plan here or any detailed information.
Tim Sweeney's Guide To Releasing An Independent Record is much better as a practical step-by-step guide. Follow that one up with one of the Guerilla PR books. Then get "Confessions Of A Record Producer" to learn about all the stuff that the other books don't tell you about. If you are really ambitious and want to get very detailed about things, get Donald Passman's book as well.

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Lloyd's MIU Handbook of Maritime Security Review

Lloyd's MIU Handbook of Maritime Security
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For a 2009 publication, this book contains surprisingly little on Somali pirates and the issues involved in dealing with them. For example, there is no significant discussion of arming crews or private security providers. It discusses "hijacking" without defining the term. The book's piracy focus dwells almost exclusively on the Straits of Malacca. Despite these shortcomings, the handbook is well researched and written for the areas it does cover.

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Managing Activism: A Guide to Dealing with Activists and Pressure Groups Review

Managing Activism: A Guide to Dealing with Activists and Pressure Groups
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Yes, after such a read it comes even clearer that money changes everything. Grassroot activists, beware: you are the target here and this is a primer on baseline tactics to defeat nonprofit nature and life lovers.
The receipt is simple and twofolded:
1. Bad guys are noisy and dirty, good boys cooperate and avoid nose piercing, so let's do business with the later as neatly as possible.
2. Money changes everything and breaks any alliance, if allowed.
Polite manners always win, this author says.
But, unfortunately, Hager and Burton wrote the reality-shown book, depicting the greedy, unruled and creepy style (the real one)PR companies use to unfold to "manage" the citizens will.
Don't waste your time with Denise Deegan (a toxic GM cheeseburger), plainly read the Hager and Burton book (a much healtier tofu and sushi with garlic and raisins appetizer).
After 12 years of leading activism to preserve Fire Island subantarctic rainforests against a U.S.A. logging company, believe me a bit: activists life is far darker and tougher than PR use to publish as Mrs. Deegan did.

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International research has shown that activism presents a growing threat to organizations. Activists can do untold damage to organizations - to its reputation, sales, profits, share price, employee satisfaction and more. So how should organizations deal with activists and pressure groups? Should they make efforts to take on board their criticism or take defensive action? Denise Deegan believes that the way forward is for companies to understand their motives and be prepared to deal with the methods they are likely to use.

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Grassroots Marketing: Getting Noticed in a Noisy World Review

Grassroots Marketing: Getting Noticed in a Noisy World
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In essence, marketing creates or increases demand for whatever is offered for sale. Most organizations have severely limited resources for marketing. Horowitz offers lots of sound ideas, several of them originally introduced in his previous Marketing Without Megabucks. (Even organizations which have "megabucks" can learn a great deal from Horowitz.) He correctly stresses the importance of (a) identifying precisely who the audience is, (b) getting the right information to them, "being heard" despite all the "noise", and (c) motivating them to do business with you. The material is organized within six Parts: Key Concepts, Print Promotion, Electronic Exposure, Incredible Internet, Phone and Face, and The Growth Curve. Marketing professionals may well view this book as "simplistic" and perhaps in some respects it is. However, few organizations have marketing professionals on staff. Most do the best they can with who and what they have...usually an over-extended owner with a few "extra" dollars to spend. When buying this book for about $20.00, you retain Horowitz as a consultant to help increase demand for what you sell. Take your time working your way through the book. Highlight key passages. Take notes. Go back and re-read sections which seem to speak directly to your immediate needs. Because the book offers more suggestions than you can possibly use, cherry-pick those which are most appropriate, and, which can be acted upon soon, if not immediately. Most important of all, with Horowitz's help, challenge all of your assumptions about your business. Ask tough questions. For example, why do your customers buy from you? What are customer expectations? Unmet needs that you can fill? Who else buys what you sell but not from you? Why not? Price? Convenience? Service? (Do you know?) In all contacts with customers, how effective are your and your associates' people skills? Do customers feel appreciated? How about repeat business?
There's so much "noise" in every marketplace and sometimes it's deafening. So many "voices" competing to be heard. Also lots of "clutter" which makes it more difficult to see...and to be seen. Horowitz understands all this. Much of his book is devoted to attracting favorable attention. Being noticed. Try lots of stuff. Experiment on a limited basis with several different strategies and tactics. Find out what works...and what doesn't. Also find out why. Ask customers what they think. Also ask family members and neighbors. (Ken Blanchard is right: "Feedback is the breakfast food of champions.") Horowitz poses almost all of the questions which must be asked. He also offers answers. Some answers are right for your organization...others are not. Know why. Obviously, I think highly of this book as a single-source, as a basic manual, in which Horowitz provides an abundance of practical and cost-effective marketing ideas, carefully explained and generously illustrated. In the final chapter, he sums up his perspective on successful marketing. Then in the "Resources" section which follows, he provides additional information which may also be of interest.
I offer only one caveat: Even if Horowitz were a full-time employee in your organization and devoted all of his attention to your marketing needs, working with a budget of (let's say) $20-million, he would not be successful unless your organization (a) offers quality products and/or services at a fair price, (b) is totally committed to serving the needs of customers, and (c) also takes very good care of its own people. "Grassroots marketing" principles really don't work very well with weeds.

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Buy It The Practical Guide to Buying a Financial Services Book of Business Review

Buy It The Practical Guide to Buying a Financial Services Book of Business
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Mary has done an excellent job presenting some of the do's and dont's of acquiring financial planning and insurance practices. This is an easily bungled acquisition and she has broken it down to best practices and limiting potential disaster. Excellent "how to" read.

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More than 50% of today's financial advisors will be ready to transition out of their practice in the next 10 to 15 years. We are on the cusp of the largest transfer of advisory practices in history -- and that presents abundant opportunities for buyers who are ready and able to seal the deal. In Buy It!, author Mary Sterk walks you through the complex process of acquiring a new book of financial services business, from finding the right opportunity all the way through to establishing great relationships with your newly acquired clients. Sterk has successfully completed multiple acquisitions of her own and shares her secrets for a successful transition. You'll find answers to important questions such as: -- Where do I find a practice to buy? -- How do I value a financial services business? -- How should I write the contract? -- What have businesses sold for in the past? -- How do I communicate changes to clients? -- How many clients will stay with me after the sale? If you've been wanting to expand your financial services practice, the time has never been better to look at acquisitions. Buy It! shows you the way.

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Microsoft Office FrontPage 2003: The Complete Reference (Osborne Complete Reference Series) Review

Microsoft Office FrontPage 2003: The Complete Reference (Osborne Complete Reference Series)
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I was dissapointed with this book because it really doesn't document or explain many of the new features in Frontpage 2003 --particularly the database and Windows 2003 Server Sharepoint Services capabilities. The chapter on forms does not explain how to integrate the form with a database, giving the excuse to see a later chapter. The later chapter on databases then states that most database features are out of scope of the book. How about starting with some basic coverage of how to setup Frontpage 2003 to work with sharepoint team services? If you don't do it right, you simply get an error message from Frontpage stating that these features don't work because one has to have a server. I got the distinct impression that the authors have never really used Frontpage 2003, wrote most of the content based on earlier versions of Frontpage, and relied too much on Microsoft's skimpy Frontpage 2003 documentation for the new features.

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Search Engine Advertising: Buying Your Way to the Top to Increase Sales Review

Search Engine Advertising: Buying Your Way to the Top to Increase Sales
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Catherine Seda's excellent book "Search Engine Advertising" is the perfect complement to Shari Thurow's "Search Engine Visibility" from which includes an excerpt toward the end. Where Thurow's book, the best one in terms of accomplishing high rankins in 'organic' (read unpaid) search results, Seda's book brings along the whole other side of the equation: that of paid options to accomplish high rankings. In doing so, one of her key points is that Search Engine Advertising doesn't end when the customer arrives at your site (visits), but it really is about conversions (getting the customer to make a purchase, subscribe or whatever your web site's purpose is when s/he arrives to it).
The book is very well structured around six parts:
i) Planning: the key (yet sometimes overlooked) part of the process, to ensure you know who you are targetting and how, before jumping into the paid options.
ii) Paid Placement Programs: she presents the differences (pros and cons) of the most important fixed placement and pay-for-placement programs available.
iii) Paid Inclusion Programs: directories are presented here in all their splendor, along with what you can do to enhance your possibilities before submitting your site, and how to manage a large number of simultaneous submissions. Web site optimization is touched upon briefly at this point, but in no way substituting Thurow's book on the topic: you simply have to have both, if you're serious about Online Marketing at all.
iv) Specialized Search Engines: comparison shopping engines, vertical market search engines and international search engines are discussed in some detail, to get you started with them.
v) Tracking ROI: normally just as overlooked as the planning stage, the tracking of the results of paid advertising campaigns are discussed in extensive detail to ensure that you are able to steer the boat in the right direction if your ROI data shows that you're putting money on the wrong key terms, your copy is not doing what it should to engage customers, or your landing pages are not taking customers where you want them to go once they get to your site.
vi) Protecting profits: topics such as click fraud, trademark infringement and affilate networks are discussed, as things to keep an eye on.
All in all, this is not a book you'd want to sit down and read in one afternoon (nor would you be able to). This is a hands-on book to work through and use as a reference as you're getting your feet wet with this whole other animal that is paid advertising on the Web. It has done a ton for me in the two months I've been applying the concepts contained in it, since it summarizes very well all the options available to you, their pros/cons and how to best take advantage of them, considering your size and budget. I highly recommend it without reserves for eMarketers that have not had too much exposure to paid options, as well as those who have some experience in the area, since it provides a wealth of tips and insights that most people in the field can benefit from.
Disclosure: I received a copy for review from the publisher.

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You don't have to have the biggest name or the most dazzling graphics to lure customers to your Web site. These days, all you really need is prominent search-engine placement. This book shows you how to get it! With searching one of the most popular Internet activities, a top spot on a major search engine virtually ensures a high volume of visitors--though converting them to buyers is another story. In these pages, top Internet marketer and strategist Catherine Seda tackles both parts of that equation. First, she outlines the strategy involved in buying the specific keyword positions that will lead users directly to the page you want. Then, she describes how you can turn poor-performing ad copy into targeted sales-getters, and how you can evaluate and correct low visitor-to-buyer conversions. Beginning marketers will find the info they need to implement a Web strategy quickly, while advanced marketers will find all kinds of tips for analyzing and improving current results.

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Dragon NaturallySpeaking for Dummies Review

Dragon NaturallySpeaking for Dummies
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This book was written to help the average user with techniques, hints, etc, for learning to use the Dragon.
However, it was written, in 1999, for Dragon NaturallySpeaking version 4!
The current version is Dragon NaturallySpeaking 8.0, which is quite advanced.
There have been so many improvements in Dragon Naturally Speaking, since the book was written, that much of the information has become quite dated, and much-needed newer information is, of course, not included.
I bought this book unknowingly, when I was using version 7.0, and it did not address my needs.
Until they update this book, or write a new one, I would suggest buying a different book. Spend your $20 on something that will be useful!


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