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(More customer reviews)Yes, after such a read it comes even clearer that money changes everything. Grassroot activists, beware: you are the target here and this is a primer on baseline tactics to defeat nonprofit nature and life lovers.
The receipt is simple and twofolded:
1. Bad guys are noisy and dirty, good boys cooperate and avoid nose piercing, so let's do business with the later as neatly as possible.
2. Money changes everything and breaks any alliance, if allowed.
Polite manners always win, this author says.
But, unfortunately, Hager and Burton wrote the reality-shown book, depicting the greedy, unruled and creepy style (the real one)PR companies use to unfold to "manage" the citizens will.
Don't waste your time with Denise Deegan (a toxic GM cheeseburger), plainly read the Hager and Burton book (a much healtier tofu and sushi with garlic and raisins appetizer).
After 12 years of leading activism to preserve Fire Island subantarctic rainforests against a U.S.A. logging company, believe me a bit: activists life is far darker and tougher than PR use to publish as Mrs. Deegan did.
Click Here to see more reviews about: Managing Activism: A Guide to Dealing with Activists and Pressure Groups
International research has shown that activism presents a growing threat to organizations. Activists can do untold damage to organizations - to its reputation, sales, profits, share price, employee satisfaction and more. So how should organizations deal with activists and pressure groups? Should they make efforts to take on board their criticism or take defensive action? Denise Deegan believes that the way forward is for companies to understand their motives and be prepared to deal with the methods they are likely to use.
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