Average Reviews:
(More customer reviews)Although the book's title slants the work towards the advertising manager, the layout and topical coverage is excellent for anyone who needs a good overview of the different types of advertising and how to prepare them.
As a freelancer, this book is invaluable since it provides between two covers everything you need for a project: how to prepare, the time frame, the way to go about writing the piece, and cost factors. It is definitely an all-inclusive tome that every ad manager and freelancer should have.
The price may seem steep, but it pays for itself even if used sparingly.
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This is a book for advertising managers and other people who are responsible for planning and managing their organization's advertising program. The Advertising Manager's Handbook can help you plan, implement, and manage an effective, successful advertising program-one that can get your message across, build your image, make your product famous in the marketplace, generate leads, build sales, motivate distributors, and achieve any other goal you desire.
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