Average Reviews:
(More customer reviews)I run an internet company and was looking for a book on some good guerilla marketing, i.e, cheap, ways of getting our name out there. I was excited about getting this book, but quickly realized within the 1st 5 pages that this book is terrible. He spends more than half the time trying to convince me that the internet is important. What a joke. I learned nothing. It is much more valuable and cheaper to read something online. Now I'll have to do that or look deeper for a good PR book.
Click Here to see more reviews about: Guerrilla Pr Wired: Waging A Successful Publicity Campaign On-Line, Offline, And Everywhere In Between
The long-awaited sequel to the bestselling Guerrilla PRNearly a decade after it first hit bookstands, Michael Levine's Guerrilla PR remains one of the industry's bestselling, best-reviewed, and most valuable how-tos on garnering low- or no-cost publicity. Now Guerrilla PR Wired updates Levine's attention-getting strategies for today's globally wired environment. It revisits many of Levine's most successful devices, while introducing new tactics for conveying a message on-linetactics that have worked for everyone from Amazon.com to the then-unknown producers of The Blair Witch Project.More than just a sequel, this book creates a new prototype for small business owners, individuals, and virtually anyone who needs publicity to nurture and grow a businessand doesn't want to spend thousands of dollars to get it. It details:*How to break through the firewalls of print and broadcast media outlets *Pitfalls and mishaps that lie in wait for the Web PR novice *Stories of PR success from leading website developers, Web masters, editors, and producers
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