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(More customer reviews)It doesn't matter if you are an author from a major publishing house like Simon & Schuster or Penguin-Putnam, or self-published in this age of desk-top publishing and POD companies, you will carry the burden of publicizing, promoting, and marketing your book if you hope to have a financially successful, professional career. That's why every author needs to give a close and careful reading to Cathy Bussey's "Brilliant PR: Create a Pr Sensation, Whatever Your Budget, Whatever Your Business", a 168-page compendium of sound, 'real world', instructive commentary, tips, tricks, techniques, and do-it-yourself strategies adaptable to shoe-string and 'no-string' marketing budgets. Applicable to any business and the marketing of any product, "Brilliant PR" is especially germane for the book industry as it will teach newly published authors on how to best present themselves and their book to the reading public, what the various and diverse elements of a public relations campaign are and how to organize them effectively, managing the inevitable and unexpected crisis, and utilizing the promotional power of social networking in this modern age of computer web sites, Facebook, Twitter, YouTube, etc. Of special note are the illustrative insider stories, sample press releases, and good PR examples featured throughout. If you want to engage in an effect PR campaign for your book, read "Brilliant PR" by Cathy Bussey.
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Written by the features editor of the leading UKweekly for PR professionals, PRWeek,and with contributions from journalists, PR professionals and small business owners, it shows the reader how to successfully use PR to promote themselves and their business. Cover all the basics of PR including: media relations; pitching a story; writing a good press release; appropriate photography and images; planning and executing a good PR campaign; learning how to identify a hook or angle that will make their story compelling to journalists; understanding different types of media; understanding the digital spectrum and how to use Facebook, Twitter and other social media; creating a great website; blogging and blogger relations; crisis management; and how to choose a PR agency. Case studies are included from small businesses/individuals and top tips lists are included from a range of journalists and PR Professionals currently working within the industry. The book includes sample press releases that readers can download and modify to suit their own purposes; examples of ‘good and bad' PR taken from the author'stime working as a journalist reporting on the industry; author blog; Q&A sessions and live webchat with the author. Market:Pearson Education is the management market leader with over 24% market share. Management is the biggest market in the business sector and was worth £6 million in 2009.Benchmark: Brilliant Marketing(9780273721239), Published May 2009, Life sales: 3,867 copies sold (TCM Nielsen Bookscan).
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