Average Reviews:
(More customer reviews)
I liked this book. But I didn't find it to be a masterpiece. In my humble opinion it merely provides an overview of the basic Internet Marketing tools and techniques available. It includes the following 6 parts:
1. Setting the stage for the new media success
2. Getting your message across with a Web site
3. Getting your message across with an ezine
4. Getting your message across with a blog
5. Getting your message across with a podcast
6. Putting it all together
Each of these parts was divided into two chapters. Thus, there were a total of 12 chapters in this book. I found the text to flow and the book to be an easy read.
I think the book could have been better if it got into a little more detail regarding the subjects it chose to cover. And I think of podcasts as involving both audio files and now, today, video files. I didn't see much if any coverage of video files. And since I just read "YouTube for Business" (ISBN: 9780789737977) a week ago, I kind of thought there should have been some coverage of the subject.
I also thought there should have been a chapter entitled "Getting your message across using social networking Web sites." It seemed odd to me there was no coverage on this. 4 stars!
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