Average Reviews:
(More customer reviews)This book is an update of the original Guerrilla P.R. and as such if you read the first one 15 years ago you'll find some new stuff but nothing that is ground breaking in today's era of social media and web 2.0 viral marketing.
However, that being said if you've never done any marketing before, there is no better book with which to start. This book is a great introduction that is easy to read, interesting and useful in how it helps you think through the process of marketing your business or organization.
Click Here to see more reviews about: Guerrilla P.R. 2.0: Wage an Effective Publicity Campaign without Going Broke
Every Fortune 500 corporation, movie star, and scandal queen knows that a good publicist is essential to building success and maintaining public support. But if you're a small-business owner, entrepreneur, or undercapitalized beginner seeking an edge in a highly competitive arena, it's unlikely that you have your own high-powered publicist.Guerrilla P.R. 2.0 offers all the resources necessary to mount your own campaign and get the media exposure you need. In clear and concise language, Michael Levine, one of the top public-relations counselors in the country, reveals the same procedures he uses every day to get press on major stars and how those strategies can be utilized on little or no budget. You'll learn how to think like a publicist and map out the perfect strategy for success.--This text refers to the Audio Cassette edition.
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