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(More customer reviews)My name is Stephanie Bond. I write women's fiction for two publishers, and I often get involved in publicizing my books. GETTING PUBLICITY by Tana Fletcher and Julia Rockler is just flat out fabulous--I've had the book for two days and it's already dog-eared! If you own your own business (which I consider my writing to be), you MUST have a copy of GETTING PUBLICITY to learn how to get your name or product out locally, nationally, and globally. Written in an extremely readable outline format with lots of checklists and examples, this book is a first-class tool to help you get more publicity for yourself and/or your products. Even if you don't like doing your own publicity, you'll find invaluable sections on handling media interviews and how to publicize yourself painlessly over the Internet. GETTING PUBLICITY just might be the best business book you'll ever own.
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Aimed specifically at individuals and organizations whose ambitions are bigger than their bankrolls, Getting Publicity emphasizes low-cost, do-it-yourself promotional strategies, and is filled with inexpensive and practical tips for capitalizing on the power of publicity.Step-by step instructions illustrate just what it takes to generate media attention to any enterprise. The authors, both award-winning journalists, show how you can make the most of every opportunity for free coverage in print, broadcast, and Internet media. This expanded and updated edition includes all the advice you need to sparkle in the publicity spotlight.Perfect for small businesses, entrepreneurs, freelance consultants, writers, actors and anyone else who needs to generate publicity for their business or for themselves, using a do-it-yourself, low budget campaign.- "It is the very best book we've seen on self-publicity." - CNBC
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