Letting Go of the Words: Writing Web Content that Works (Interactive Technologies) Review

Letting Go of the Words: Writing Web Content that Works (Interactive Technologies)
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[Update at bottom] Letting Go of the Words is a terrific book with respect to site structure and usability, but is extremely inadequate in regards to Search Engine Optimization and content that actually sells.
Dr. Redish's experience with web content is largely related to government agencies. In that respect, I couldn't ask for a better book on the basics of site structure and usability. The author presents a solid primer on helping your visitors find the information they seek as easily as possible.
The book, however, largely ignores issues that are important to business websites that wish to rank well on Google and other search engines. As an SEO guru, I was surprised that a book on writing web content completely ignores the fact that Google absolutely loves keyword-rich content. While some web purists believe in designing sites as though search engines never existed, it's impractical to cut short the very content that would ultimately deliver visitors to your site.
Government sites will generally rank well by virtue of their number of (quality) inbound links. Business owners aren't looking to simply provide information, they're looking to get traffic and motivate visitors to perform an action (purchase, contact, subscribe). Some of her tips ("don't embed links" - chapter 12) are in opposition to what designers should do to encourage Google to "spider" relevant pages and categorize them better in its results.
If this book teaches you the architectural skills of constructing a physical store that's easy to get around, it does so without mentioning how to encourage walk-ins to buy your products, nor how to get them from the street into your business. Brilliant from a usability standpoint, but often contradictory to what can help sites generate search engine traffic and drive sales.
[8/8/10 Update: While it doesn't emphasize SEO or sales copy, this is still the best book on usability that I have ever read. It's a must-own for designers, though I suggest you supplement Dr. Redish's techniques with other books on optimization and writing copy]

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